Marketing & Communications Manager

WTS Energy is seeking a Marketing & Communications Manager for their Nairobi-based environmental technology company. The role involves leading marketing strategy, brand management, and content creation to support business growth. Responsibilities include developing engaging narratives, managing social media, writing proposals, and assisting with fundraising efforts. Candidates should have a relevant degree and 4-7 years of B2B marketing experience.
Marketing & Communication Manager.**
Our client is a fast-growing, purpose-driven environmental technology company based in Nairobi, focused on delivering innovative, nature-based solutions for wastewater treatment. They are seeking a commercially minded
Marketing & Communications Manager
to play a central role in their growth, leading external communications and shaping compelling content that supports business development. Working closely with technical and leadership teams, the successful candidate will translate complex sustainability solutions into clear, engaging narratives that resonate with clients, partners, and investors.
KEY RESPONSIBILITIESMarketing Strategy & Brand ManagementDevelop and execute the client’s marketing strategy aligned with growth objectives and mission.Own and evolve the organization's brand identity across all touchpoints, digital, print, and in-person.Conduct market research to identify trends, competitor positioning, and new opportunities in the water and environmental technology sector.Track and report on marketing KPIs, continuously refining strategy based on performance data.
Content
Creation & Thought Leadership
Create high-quality, technically informed content: articles, case studies, white papers, newsletters, and social media posts that showcase the organisation's expertise.Translate complex engineering data, system performance metrics, and environmental outcomes into accessible, engaging narratives for diverse audiences.Manage the organisation's social media presence (LinkedIn, X/Twitter, Instagram) with a consistent, professional, and mission-aligned voice.Develop and maintain the company website, ensuring content is current, compelling, and optimised for search.*Proposal Writing & Business Development SupportLead the writing and production of client proposals, technical bids, and tender submissions — working closely with engineers and project teams to ensure technical accuracy and commercial persuasiveness.Develop pitch decks, capability statements, and presentation materials for client meetings, partnership discussions, and investor engagements.Maintain a library of reusable proposal components: company credentials, case studies, project summaries, and technical descriptions.Support the CEO and senior team in preparing materials for strategic presentations and stakeholder engagements.*Fundraising & Grant CommunicationsAssist in identifying and applying for grants, green bonds, impact investment opportunities, and sustainability-focused funding.Draft compelling funding applications and impact reports that connect the organisation's work to donor and investor priorities.Build and maintain relationships with foundations, development finance institutions, and sustainability funding bodies.*Client & Partner EngagementRepresent the organisations professionally at industry events, conferences, and networking forums.Support client relationship management by ensuring consistent, polished communication before, during, and after engagements.Coordinate with partners, government agencies, and environmental consultants on joint communications and co-marketing opportunities.*Key Qualifications:Must
have a bachelor’s degree in marketing, Communications, Environmental Studies, Business, or a related field.
The Ideal candidate should have a minimum of 4–7 years of B2B marketing or communications experience.Experience in the environmental, sustainability, engineering, infrastructure, or green-tech sectors is strongly preferred.Proposal & Technical Writing: Demonstrable experience writing winning proposals, bids, or grant applications in a technical or scientific context. You must be comfortable engaging with data, diagrams, and engineering concepts.Technical Curiosity: You do not need a science degree, but you must have a genuine appetite to understand how the organisation's solutions work.Digital & Content Skills: Proficiency in social media management, content creation tools, and website CMS platforms.Experience with design tools (Canva, Adobe Suite) is an added advantage.Exceptional written English with the ability to adapt your voice for different audiences, from technical engineers to government officials to international donors.Commercial Mindset: You understand that great marketing drives revenue. You are motivated by results and comfortable working to measurable targets.Collaborative Spirit: Ability to work seamlessly across technical, operational, and leadership teams, drawing out what you need and deliver