Sales Manager

SAJ is hiring a Sales Manager in Busia, Kenya, responsible for developing channel sales strategies to drive growth in the solar and energy storage market across Ireland and Uganda. Key tasks include managing distributors, expanding market presence, and ensuring customer satisfaction. Candidates should have a background in business or engineering, at least 3 years of relevant sales experience, and strong negotiation skills. The role requires travel across East Africa.
Key Responsibilities
Develop and execute channel sales strategies to achieve revenue and market growth targets in Ireland


Identify, recruit, and manage distributors, installers, EPCs, and strategic partners within the solar and energy storage industry


Expand SAJ’s market presence and strengthen brand awareness in the Uganda and the surrounding countries' renewable energy market


Build and maintain strong relationships with key customers and channel partners


Drive sales activities for residential and commercial solar inverter and energy storage solutions


Monitor market trends, competitor activities, pricing, and customer needs to identify new business opportunities


Conduct commercial negotiations, manage contracts, and support partner onboarding


Collaborate closely with technical support, product management, marketing, and headquarters teams


Deliver accurate sales forecasts, pipeline management, and regular market feedback


Organize and participate in exhibitions, customer meetings, roadshows, and industry events


Support channel partners with product training and business development initiatives


Ensure high customer satisfaction and long-term partner success Qualification


Background in Business, Engineering, Renewable Energy, or related field.


Minimum 3 years of sales or channel development experience in the solar PV, energy storage, or renewable energy industry.


Strong understanding of the Italian solar and energy storage market


Existing network with distributors, installers, EPCs, or industry stakeholders is highly preferred.


Proven track record in channel sales and achieving business growth target.


Strong commercial awareness, negotiation, and relationship management skill.


Self-driven, proactive, and capable of working independently in a remote environment.


Excellent communication and presentation skill.


Fluent in English
Willingness to travel across East Africa countries.