Marketing And Communications Officer

WTS Energy is seeking a Marketing and Communications Officer in Nairobi, Kenya, for an environmental technology company. The role involves leading external communications, managing brand identity, and developing content to support business growth. Responsibilities include executing marketing strategies, conducting market research, overseeing social media, preparing proposals, and representing the company at events. Candidates should have a relevant degree and 4-7 years of B2B marketing experience, preferably in environmental sectors.
Job Summary
Our client, a fast-growing, purpose-driven environmental technology company based in Nairobi, specializes in innovative, nature-based wastewater treatment solutions. They are seeking a commercially minded Marketing & Communications Officer to lead external communications and develop compelling content that supports business development. This role involves working closely with technical and leadership teams to translate complex sustainability solutions into clear, engaging narratives.
The successful candidate will manage brand identity and drive marketing strategies aligned with the company's growth objectives, contributing to impactful environmental outcomes.


Responsibilities
Develop and execute a comprehensive marketing strategy aligned with the client’s growth objectives and mission, owning the brand identity across digital, print, and in-person channels.Conduct market research to identify industry trends, competitor positioning, and new business opportunities within the environmental technology sector, and track key performance indicators to measure marketing effectiveness.Create and manage high-quality, technically informed content including articles, case studies, white papers, newsletters, and social media posts that effectively communicate complex sustainability solutions.Oversee the client’s social media presence and website content, maintaining a professional, mission-aligned voice and optimizing for engagement and search visibility.Lead the preparation and production of client proposals, technical bids, and tender submissions, collaborating closely with engineering and project teams to ensure accuracy and commercial appeal; maintain an organized proposal library.Develop compelling pitch decks, capability statements, and presentation materials to support business development, partnership discussions, and investor relations; provide support to the CEO and senior leadership team as needed.Identify and apply for grants, green bonds, and impact investment opportunities by drafting persuasive funding applications and impact reports; build and maintain relationships with funding bodies.Represent the client at industry events, conferences, and networking forums, fostering strong client and partner relationships through polished and consistent communication.Support client relationship management and coordinate joint communications and co-marketing initiatives with partners, government agencies, and environmental consultants to enhance brand visibility and collaboration.
Qualifications
Required Qualifications
Bachelor’s degree in Marketing, Communications, Environmental Studies, Business, or a related field4–7 years of B2B marketing or communications experience, with a strong preference for candidates from environmental, sustainability, or green-tech sectorsDemonstrated technical curiosity that is non-negotiable, with the ability to understand and translate complex sustainability and engineering concepts into clear, engaging narrativesProven expertise in writing successful technical proposals, bids, or grant applications involving scientific or engineering contentProficiency in social media management, content creation tools, and website content management systemsExceptional written English skills, capable of tailoring communication for diverse audiences including technical experts, government officials, and international donorsCommercially minded with a results-driven approach and comfort working towards measurable marketing targetsExcellent collaboration skills to work effectively across technical, operational, and leadership teams
What We Offer
Opportunity to contribute to a fast-growing, purpose-driven environmental technology company focused on innovative, nature-based wastewater treatment solutionsEngage in a dynamic role that bridges technical expertise and commercial strategy, enhancing professional growth in sustainability marketingCollaborate closely with multidisciplinary teams including technical experts and leadership, fostering a supportive and inclusive work environmentDevelop and lead impactful marketing strategies and brand management initiatives across diverse platformsAccess to continuous learning and development through exposure to cutting-edge environmental technologies and complex sustainability challengesRepresent the organization at industry events, conferences, and networking forums, expanding professional networks and industry presenceParticipate in meaningful work that supports environmental sustainability and positive social impact