Marketing and Lead Generation Specialist

Opt Energy is seeking a Marketing and Lead Generation Specialist in Port Melbourne, VIC. The role involves generating qualified leads through various marketing channels, overseeing an appointment booking team, and managing SEO and CRM workflows. Key responsibilities include developing content, executing campaigns, and reporting on performance. Candidates should have a degree in Marketing and 3+ years of experience in digital marketing and lead generation. Occasional travel may be required.
About Us

Opt Energy is an Accredited Provider under the Victorian Energy Upgrades (VEU) program, helping homeowners and businesses save on energy bills while reducing environmental impact. With thousands of successful energy-efficient upgrades delivered across Victoria, we are growing our team to help us reach more customers and create a greater impact. We’re looking for a Marketing & Lead Generation Specialist to supercharge our internal sales pipeline and play a pivotal role in growing our business.

About the Role

In this role, you will be responsible for generating qualified leads through various marketing channels such as digital campaigns, kiosk promotions, and traditional methods and ensuring these leads are properly tracked and assigned within our CRM system.

You will also oversee our appointment booking team, who are tasked with contacting leads and setting appointments for our internal sales representatives. Your work will directly impact sales performance, and your ability to organize, strategize, and execute will be key to your success. This role is perfect for someone who thrives on strategy, creativity, and data, and who’s ready to roll up their sleeves and contribute directly to sales outcomes.

Key Responsibilities
• Manage on-page and off page SEO strategy to drive organic traffic and increase brand/product visibility.
• Collaborate with the IT team to maintain and optimise the website for a seamless user experience, improve SEO performance, and maximise lead conversion.
• Manage CRM workflows and marketing automation (e.g., HubSpot, Mailchimp).
• Monitor and respond to comments, messages and Google Business profile queries in a timely, professional manner.
• Develop engaging content for social media, blog posts, landing pages, flyers, brochures, SMS and email campaigns.
• Oversee the design and production of marketing collateral.
• Develop, oversee and execute integrated lead generation campaigns across digital and offline channels such as Google Ads, Meta (Facebook/Instagram), and remarketing campaigns.
• Manage appointment booking members to ensure leads are being followed up and assessors are given eligible appointments daily.
• Identify out-of-the-box ways to generate new leads using both internal databases and external research.
• Book venues and plan campaigns for pop-up kiosks in shopping centres, expos, and festivals.
• Coordinate kiosk logistics: branding, staffing, lead capture tools.
• Track campaign performance using Google Analytics, Meta Insights, CRM reports, and SEO tools.
• Report regularly on lead performance, and marketing ROI to management.
• Mentor and guide marketing coordinators, providing support and quality checks on their work.
• Collaborate with cross-functional teams align strategies and deliverables.
• Develop and implement strategies to improve Google review ratings.

Requirements
• Bachelor's/Master’s degree in Marketing, or a related field.
• 3+ years’ experience in digital marketing and lead generation.
• Proven experience in Google Ads, Meta Business Suite, SEO, and WordPress.
• Hands-on experience with marketing automation and CRM tools.
• A valid Victorian driver’s licence is advantageous and preferred for occasional travel to kiosk locations or events.
• Excellent written and verbal communication skills.
• Strong time management, project coordination, and leadership skills.
• Proficiency with Canva, Adobe Suite, or equivalent design tools (preferred).
• Experience mentoring junior marketers or telemarketing staff (advantageous).
• Strong problem-solving and analytical mindset.

What We Offer
• Competitive salary + super + performance-based bonuses.
• Opportunity to make a direct impact on business growth.
• Supportive team environment with growth opportunities.

If you're a driven and creative professional who wants to see your ideas make a real impact, we’d love to have you on our team.

To apply, please email your resume to careers@optenergy.com.au with Marketing and Lead Generation Specialist as the subject line.

Due to the nature of the role and its location requirements, preference will be given to candidates based in Victoria. Only shortlisted applicants will be contacted.