Financial Planning & Analysis (FP&A) Director

Gimme Seaweed is seeking a Financial Planning & Analysis (FP&A) Director in San Francisco, CA. The ideal candidate is a strategic finance leader skilled in building financial models, presenting to boards, and collaborating across functions. Responsibilities include leading budgeting processes, maintaining forecasts, and supporting strategic planning. The role requires a proactive approach to financial insights and the ability to thrive in a fast-paced, entrepreneurial environment.
WHO WE ARE

As pioneers of the seaweed category, we introduced the world’s first line of Certified Organic and Non-GMO Project Verified roasted seaweed snacks in 2012 and have since grown to become the #1 selling, premium, organic seaweed-based snack – but our aspirations reach even further.

Led by founders and visionary food entrepreneurs Annie Chun and Steve Broad, we take great pride and care in creating delicious and convenient snacks inspired by our Korean heritage and believe that seaweed represents a sustainable path forward that nourishes people and the planet.

With our eyes focused on the future, we’re on a mission to increase our impact by winning over a whole new generation of foodies. We are assembling a team of talented and driven individuals who are just as excited about the future of seaweed as we are!

Gimme was recognized by Inc. magazine in the 2025 Inc. 5000 list of America's fastest-growing private companies, achieving 183% growth over the past three years.

WHO YOU ARE

You are a strategic yet hands-on finance leader who is equally comfortable building a complex financial model, presenting to a Board, and coaching a direct report through a deliverable. You bring structure and analytical rigor to everything you touch, but you know how to communicate financial complexity in clear, compelling terms for any audience.

You are naturally curious and commercially minded. You don't just report the numbers — you dig into what's driving them, connect financial performance to business decisions, and proactively surface insights that help the leadership team act. You ask the right questions, challenge assumptions constructively, and bring a point of view.

You thrive in a fast-moving, entrepreneurial environment where processes are still being built and priorities can shift quickly. You're a self-starter who can manage competing demands, operate with limited oversight, and deliver high-quality work under deadlines — without waiting to be told what needs to get done.

You're a strong cross-functional partner who builds credibility quickly with Sales, Marketing, and Operations teams by understanding their business and speaking their language. You lead with collaboration, not gatekeeping, and you make the people around you more financially literate and effective.

You're excited about leveraging technology — including financial planning tools, NetSuite, business intelligence solutions, and AI — to work smarter, improve forecasting accuracy, and scale the finance function as the business grows.

WHAT YOU DO

Financial Planning & Analysis

Lead the company's annual budgeting process using a zero-based approach, built at a granular level with costs, revenue, and margins developed by customer and SKU, coordinating inputs across all functions and consolidating into a comprehensive company-wide financial planDevelop and maintain rolling forecasts, translating business drivers into financial projections with clear assumptions and scenario analysesIdentify, define, and quantify the key business drivers used to develop the annual budget, establishing a KPI framework that enables ongoing performance tracking, variance analysis, and year-to-go forecastingPartner with the CEO, CFO, and leadership team on long-range strategic planningSupport month-end close by preparing variance analyses, flux commentary, and financial summaries for distribution to senior managementSupport the annual audit and tax preparation process by providing financial data, schedules, and analysis as neededOwn detailed variance analysis of net sales and gross margin, including the drivers of sales growth across distribution gains, velocity, and promotional activity, and the impacts on gross margin of customer pricing, supplier costs, landed costs, customer mix, and product mixBoard & Senior Management Reporting

Lead the preparation of monthly, quarterly, and annual financial reporting packages for the CEO and Board of Directors, including P&L, balance sheet, cash flow, and key performance metricsDrive the development of business intelligence dashboards and reporting tools that expand management visibility into key operational and commercial performance metrics, including household penetration, Nielsen and SPINS syndicated data, distributor shipment data, trade spend by customer, freight costs by customer, 3PL inventory storage and handling metrics, days inventory on hand, and days sales outstandingPrepare materials and analyses for Board meetings and investor communications as neededCommercial & Customer P&L Analysis

Build and maintain customer-level and channel-level P&L models, including gross-to-net analysis, trade spend, 3PL fees, commissions, and contribution marginSupport quarterly business reviews (QBRs) for top customers, including customer P&L analysis on both a direct and indirect basis versus budgetPartner with Sales, Marketing, and Operations to evaluate new customer, route to market, promotion, and product opportunitiesCollaborate with Sales, Marketing, and Operations on Price Pack Architecture (PPA) to enable and plan for customer price increases, considering desired retail shelf price, required distributor and retailer margins, and target company marginsProvide a Finance perspective on S&OP demand plansSupply Chain & COGS Analysis

Partner with Operations and the Cost Accounting Manager to develop and maintain product and landed costs by SKU, freight out costs by customer, and 3PL storage and handling costsSupport Gimme’s planned U.S. manufacturing facility's budgeting, P&L, and cash flow forecastingAnalyze manufacturing, logistics, and procurement variances and translate findings into actionable recommendationsEvaluate supply chain cost savings opportunities with financial modeling and ROI analysis, such as automated manufacturing production equipment, packaging changes, establishing a second 3PL on the East Coast, and customer direct import of finished goodsSystems & Process Improvement

Lead FP&A systems and tools strategy, including financial planning software, NetSuite reporting, and business intelligence solutionsDrive continuous improvement in forecasting accuracy, reporting efficiency, and analytical capabilities, including leveraging AI tools where applicablePeople & Team Development

Manage and develop one direct report (FP&A Manager), while remaining hands-on in model building, analysis, and deliverable preparationWHAT YOU BRING

Exceptional financial modeling and analytical skills, with the ability to build complex models from scratch and translate outputs into clear, actionable insights for senior leadershipDeep understanding of P&L drivers in a branded consumer products business, including gross-to-net revenue, product and landed costs, and contribution marginStrong commercial instincts — you understand how business decisions translate into financial outcomes and can connect the dots across Sales, Marketing, and OperationsHigh ownership mindset with a proactive, solutions-oriented approach; you identify what needs to get done and do it without waiting to be askedExceptional attention to detail combined with the ability to synthesize complex financial data into clear, actionable insights for a non-financial audienceStrong executive presence and communication skills, with experience presenting financial results and recommendations to senior leadership and BoardsComfortable navigating ambiguity and operating effectively in a fast-moving, entrepreneurial environment where processes are still evolvingCollaborative and credibility-driven — you build trust quickly across functions by understanding the business, not just the numbersStrong systems aptitude with hands-on experience in ERP platforms (NetSuite preferred), financial planning tools, and BI reporting solutionsDemonstrated ability to leverage automation and AI tools to improve forecasting accuracy, reporting efficiency, and analytical scaleExperience managing and developing direct reports while remaining hands-on in executionYOUR EXPERIENCE

Bachelor's degree in Finance, Accounting, Economics, or a related field required; MBA preferred; CPA a plus.10+ years of progressive financial planning and analysis experience in food & beverage or consumer packaged goods (CPG).Excellent training from larger CPG or food & beverage companies and the ability to translate those learnings into effective strategies for high-growth entrepreneurial environments.Demonstrated success partnering with executive leadership to drive strategic planning, budgeting, forecasting, and business decision-making.Experience leveraging data and analytics to develop actionable insights, improve forecasting accuracy, and enhance business performance. Familiarity with syndicated data sources (i.e. Nielsen, Numerator) and customer portals to extract and analyze data.Advanced financial modeling, Excel, and analytical skills, with the ability to synthesize complex data into clear recommendations for senior leadership.Strong technology and systems aptitude, including experience with ERP platforms (NetSuite preferred), financial planning tools, business intelligence solutions, and AI tools for financial analysis and automation.Experience developing and continuously improving Board-level and senior management reporting of financial results and key performance metrics.Excellent communication, presentation, and cross-functional collaboration skills, with the ability to influence stakeholders at all levels of the organization.PHYSICAL REQUIREMENTS & WORK ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this role. Reasonable accommodation may be provided to enable qualified individuals with disabilities to perform these functions.

This position is primarily performed in an office environment with a hybrid work schedule. While performing the duties of this job, the employee is regularly required to sit for extended periods, use hands and fingers to operate a computer and standard office equipment, and communicate clearly with internal and external stakeholders.

The employee may occasionally be required to stand, walk, and lift or move items up to 15 pounds. Specific vision abilities required by this role include close vision for computer work.

This role may require occasional travel for company meetings, team events, and visits with external partners.

COMPENSATION AND BENEFITS

This full-time role offers a competitive compensation package, including base salary, annual bonus opportunity, equity participation, and comprehensive benefits, including medical, dental, vision, and 401(k) coverage. The anticipated annual base salary range for this position is $165,000 - $195,000, plus bonus and stock option eligibility.

Compensation is determined based on a variety of factors, including a candidate's professional background, education, certifications, experience, professional licenses, skills, and geographic location. Final compensation may vary from the range listed above. We neither ask for nor consider the salary history of applicants in our hiring decisions.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, ancestry, disability, genetic information, medical condition, marital status, reproductive health decisions, military or veteran status, or any other characteristic protected by applicable federal, state, or local law.