Senior Manager, Gift Planning Marketing and Prospecting

The National Wildlife Federation seeks a Senior Manager for Gift Planning Marketing and Prospecting in Reston, VA. This role involves leading marketing strategies for planned giving, managing donor inquiries, and optimizing marketing efforts to enhance donor relationships and legacy commitments. The position requires expertise in gift planning and direct response marketing.
Senior Manager, Gift Planning Marketing and Prospecting

The Senior Manager, Gift Planning Marketing and Prospecting (“Senior Manager”) leads a marketing-driven approach to planned giving prospect development, overseeing the strategy, execution, and optimization of all gift planning marketing efforts that generate donor inquiries and pipeline growth. This role blends gift planning expertise, direct response marketing acumen, and donor relationship skills to move prospects from initial inquiry through confirmation of legacy commitments.