Market Research & Retail Feasibility Analysis for Eco-Friendly Lifestyle Concept Store

Upwork is seeking a marketing research expert for a new eco-friendly lifestyle concept store. The role involves analyzing industry trends, target markets, competitive landscapes, and retail feasibility for an online and potential physical store. Ideal candidates should have experience in market research for retail or e-commerce, particularly in sustainable products. Deliverables include a research report and consultation. This is a remote contractor position.
Hi there!

We are a new boutique brand focused on eco-friendly, beautifully designed products for kids, adults, and modern homes. Our selection includes sustainable toys, natural home goods, and well-designed lifestyle items sourced from international and emerging brands.

We are currently preparing to launch our online store, and plan to start selling online first. We are also considering opening a brick-and-mortar location in Orange County, California.

I'm looking for a marketing research expert to help evaluate the potential of this concept—both online and offline—and offer practical insights for growth and positioning in the U.S. market.

What I Need Help With:

Industry trend analysis: Current and emerging trends in eco-conscious and design-led retail

Target market research: Who are the likely customers? (Design-conscious, sustainability-minded families)

Competitive landscape: Key players, price positioning, strengths and gaps

Feasibility of future retail space: Location strategy, format options (storefront, showroom), potential challenges

Sales and channel strategy: Best way to enter the market via online platforms + potential community engagement offline

Profitability analysis: Price benchmarking, margin analysis, inventory risk, etc.

Ideal Candidate:

Experience in market research for retail, e-commerce, or lifestyle brands

Bonus: Familiarity with mother & baby products, sustainable goods, or design boutiques

Able to deliver insights in a clear, founder-friendly format

Proactive and collaborative—can help guide thinking, not just deliver data.

Deliverables:

Research report with actionable insights

Consultation to discuss findings.

(Optional: visuals, SWOT analysis, customer personas)

Budget:

Open to proposals based on scope and depth.

To Apply, Please Share:

Examples of similar projects you've done

Your general approach to projects like this

Any relevant retail or consumer goods experience

Looking forward to collaborating with someone who can bring clarity, structure, and insight as I take the next steps in building this brand!