Social Media Marketing Specialist

Koshish Sustainable Solutions Pvt. Ltd. is seeking a Social Media Marketing Specialist to enhance brand presence across digital platforms. Responsibilities include developing social media strategies, creating engaging content, managing daily operations on platforms like Instagram and Facebook, and analyzing performance metrics. Candidates should have a degree in Marketing or related fields and 2-4 years of experience in social media management. This is a full-time position based in Andhra Pradesh, India.
Job Overview

We are looking for a creative, strategic, and results-driven Social Media Executive to manage and grow our brand presence across digital platforms. The ideal candidate will be responsible for planning, implementing, managing, and monitoring our social media strategy to increase brand awareness, improve marketing efforts, and drive engagement and conversions.

Key Responsibilities

Social Media Strategy & Planning

Develop and execute a comprehensive social media strategy aligned with business goals Create monthly content calendars and campaign plans Research audience preferences, trends, and competitor activities Identify new growth opportunities and emerging platforms Content Creation & Management

Create engaging content (text, graphics, short videos, reels, stories) Write compelling captions and calls-to-action Coordinate with graphic designers, video editors, and content writers Ensure brand consistency in tone, voice, and messaging Schedule posts using social media management tools Platform Management

Manage daily operations across platforms such as:

Instagram Facebook LinkedIn Twitter (X) YouTube Respond to comments, DMs, and community interactions in a timely manner, Monitor social conversations and manage online reputation

Campaign & Ads Management

Assist in planning and executing paid social media campaigns Monitor ad performance and optimize campaigns Collaborate with marketing and sales teams to align messaging Analytics & Reporting

Track KPIs such as engagement rate, reach, impressions, conversions, and ROI Prepare weekly/monthly performance reports Use analytics tools to generate insights and recommendations Continuously optimize content strategy based on performance data Key Performance Indicators (KPIs)

Growth in followers and engagement rate Website traffic from social platforms Lead generation and conversion rates Campaign performance metrics Brand awareness and sentiment Qualifications & Skills

Required:

Bachelor’s degree in Marketing, Communications, Media, or related field 2–4 years of experience in social media management Strong understanding of social media algorithms and trends Excellent copywriting and communication skills Familiarity with analytics and reporting tools Preferred:

Experience running paid ads Knowledge digital marketing fundamentals Experience with influencer collaborations Personal Attributes

Creative thinker with strong attention to detail Data-driven and analytical mindset Highly organized and deadline-oriented Proactive and self-motivated Ability to work independently and in a team environment What We Offer

Competitive salary Performance-based incentives Professional development opportunities Collaborative and dynamic work environment Career growth opportunities