Marketing and Communications Specialist- Denver Arts & Venues

The City and County of Denver is hiring a Marketing and Communications Specialist for Denver Arts & Venues. This full-time position offers a salary between $90,000 and $100,000, with benefits including retirement plans and generous PTO. The role involves developing marketing strategies for arts programs and requires in-office work at least three days a week, allowing for remote work up to two days weekly.
With competitive pay, great benefits, and endless opportunities, working for the City and County of Denver means seeing yourself working with purpose — for you, and those who benefit from your passion, skills and expertise. Join our diverse, inclusive and talented workforce of more than 11,000 team members who are at the heart of what makes Denver, Denver.

What We Offer

This is a full-time, salaried position. The City and County of Denver offers a competitive salary commensurate with education and experience. The lifetime pay range for this position is $82,540 - $136,191. The starting salary range for this position falls within: $90,000 - $100,000. We offer generous benefits for full-time employees which include but are not limited to:
• A guaranteed life-long monthly pension, once vested after 5 years of service
• City and County of Denver’s 457B Retirement Plan
• 140 hours of PTO earned within first year + 11 paid holidays, 1 personal holiday and 1 volunteer day per year
• Location

Denver Arts & Venues supports a hybrid workplace model. Employees work in an office several days a week and off-site as needed. Employees must work within the state of Colorado on their off-site days.

In this position you can expect to work:
• On-site at the DAV offices located in downtown Denver a minimum of three days per week.
• Hybrid model allows for remote work for a maximum of two days per week.
• About Denver Arts & Venues

Denver Arts & Venues (DAV) is the City and County of Denver agency responsible for operating some of the region’s most renowned facilities, including Red Rocks Amphitheatre, Denver Performing Arts Complex, Colorado Convention Center, Denver Coliseum, McNichols Civic Center Building and Theatre at Loretto Heights. We also oversee the Denver Public Art Program, funding opportunities like Urban Arts Fund, P.S. You Are Here and EDI Arts & Culture Fund, implementation of Denver’s Cultural Plan and other entertainment and cultural events such as the Five Points Jazz Festival and Sunset Cinema.

Funds generated by the agency are invested back into the community through grants for artists and arts organizations, free and low-cost cultural events, art in public spaces, venue operation and maintenance and arts education. Every good time at one of our venues enriches Denver through arts and culture and helps Denver’s cultural community thrive — for good!

ArtsandVenues.com

What You’ll Do

Denver Arts & Venues is seeking a Marketing and Communications Specialist with 3+ years of experience in arts and cultural marketing. This role will lead marketing initiatives to promote a wide range of arts and cultural programs, events, activities, and opportunities managed by DAV.

The position involves overseeing marketing efforts for arts-related venues, including the Denver Performing Arts Complex, McNichols Civic Center Building, and Theatre at Loretto Heights, as well as Denver’s Public Art Program, agency grants, funding opportunities and programs supporting local artists.

Specifically, as the Marketing and Communications Specialist, you will:
• Develop strategic marketing plans for arts, venues and cultural programs which consist of: marketing campaigns, event promotion, ticket sales, awareness of grants and artist opportunities, creating content across cultural events and programs, media planning, brand positioning, strategic thinking and program communications.
• Construct and implement marketing campaigns and programs aimed to highlight our agency’s “Good Times, For Good” model and the impact generated across Denver communities. This will involve managing timelines and budget, coordinating with internal teammates and partners, collaborating with external agency partners and other community organizations.
• Lead event promotion by monitoring sales data and using the marketing mix to provide strategic ideas to increase ticket sales while collaborating with event promoters, partner organizations and team members.
• Develop budgets for marketing, sales and advertising programs while reviewing and approving allocations and expenditures.
• Build and execute media strategy. Lead media planning, research and negotiate rates, conduct media buys with media outlets and vendors across our portfolio of brands and audiences.
• Create original content and storytelling: concept ideas, deploy messaging and storytelling through digital channels including email, website, social media, video and on-site platforms. Pitch local and regional publications for coverage highlighting our agency’s impact throughout Denver.
• Manage social media: Develop and grow social accounts through engaging content. Publish, post and schedule content across multiple platforms, including Instagram, Facebook, Twitter/X, TikTok and YouTube. Monitor social and digital marketing industry trends and adapt our platforms accordingly.
• Manage email campaigns, including the creation and deployment of various cultural newsletters and event know-before-you-go emails.
• Manage website updates across multiple brands in WordPress and other CMS platforms.
• Develop and maintain strong brand positioning: Own, maintain and guide branding efforts including identity, voice, graphics and audience development.
• NOTE: Bilingual candidates are encouraged to apply. A bilingual stipend may be available to eligible candidates once hired

What You’ll Bring

We value diversity of ethnicity, race, socioeconomic status, sexual identity, gender, religion, language, ability, and experience and exemplify this through the makeup of our team at all levels. You'll be right at home here if you cultivate strong relationships and push yourself, your work, the people around you and Denver to the next level.

Our ideal candidate has the following:
• Bilingual proficiency with English and Spanish languages is preferred
• Prior experience in arts marketing: Preference will be given to candidates with experience in cultural events and activities, artist programming and opportunities, marketing arts-related venues, and collaborating with arts organizations
• Prior experience with event ticketing and coordination with event promoters is preferred
• Exceptional skills and knowledge of digital strategy, social media and content best practices (also managing websites, email, social media)
• Demonstrated ability to develop strategy and effectively communicate informed insights to diverse colleagues and agency partners.
• Comfort with reviewing data analytics and using it to drive decisions and communication
• Exceptional interpersonal and relationship-building skills to work cross-functionally with team members at all levels of an organization
• Ability to overcome barriers and meet goals with creative problem-solving skills, especially in a fast-paced environment
• Strong organization and project management skills to effectively manage multiple projects simultaneously and deliver them on time and on budget
• Self-starter with the ability and drive to work autonomously
• Required Minimum Qualifications
• Education Requirement: Bachelor's Degree in Business Administration, Marketing, Communications or a related field.
• Experience Requirement: Four (4) years of full performance, professional level experience performing marketing and/or public relations functions including research and analysis, developing public announcements and publications, and developing marketing and/or public relations strategies.
• Education/Experience Equivalency: One (1) year of the appropriate type and level of experience may be substituted for each required year of post-high school education.
• Application Deadline

This position is expected to stay open until Monday, October 21st, 2024. Please submit your application as soon as possible and no later than October 21st, 2024 at midnight to ensure consideration.

About Everything Else

Job Profile

CM2840 Marketing and Communications Specialist

To view the full job profile including position specifications, physical demands, and probationary period, click here.

Position Type

Unlimited

Position Salary Range

$82,540.00 - $136,191.00

Starting Pay

$90,000-$100,000 based on education and experience

Agency

Arts & Venues Denver

The City and County of Denver provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, national origin, disability, genetic information, age, or any other status protected under federal, state, and/or local law.

It is your right to access oral or written language assistance, sign language interpretation, real-time captioning via CART, or disability-related accommodations. To request any of these services at no cost to you, please contact Jobs@Denvergov.org with three business days’ notice.

Applicants for employment with the City and County of Denver must have valid work authorization that does not require sponsorship of a visa for employment authorization in the U.S.

For information about right to work, click here for English or here for Spanish.