Marketing Director - Brand & Product

Adtalem is seeking a Marketing Director for Brand & Product at Walden University in Columbia, MD. This role involves leading marketing initiatives to drive enrollment growth and enhance brand awareness. Responsibilities include developing marketing plans, collaborating with teams, managing product positioning, mentoring staff, and presenting strategies to leadership. The position operates on a hybrid schedule with four in-office days per week, emphasizing collaboration and creativity.
Company Description

About Adtalem Global Education

Adtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.

Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.

Visit Adtalem.com for more information, and follow on Twitter and LinkedIn.

Job Description

Opportunity at a Glance

Walden University is seeking a dynamic and experienced Director of Brand & Product Marketing to lead the strategic development and execution of marketing initiatives for our diverse portfolio of academic programs. The Director of Brand & Product Marketing will play a crucial role in driving enrollment growth, enhancing brand awareness, and ensuring that our marketing efforts align with the university's mission and values. This position requires a deep understanding of higher education marketing, a strategic mindset, and a passion for making a positive impact on students' lives.

Responsibilities
• Directs creation of comprehensive, integrated marketing plans to achieve University growth goals.
• Collaborate with cross-functional teams, including admissions, academic affairs, and digital marketing, to ensure alignment and effectiveness of marketing initiatives.
• Define and communicate the unique value propositions of Walden University's programs.
• Acts as a Brand Champion to ensure the Brand identity is consistent and compelling throughout the entire consumer journey.
• Oversee and manage product positioning and messaging that resonates with target audiences.
• Act as GTM SME to develop and lead successful product launches, including audience identification, messaging development, positioning and channel plans.
• Manage and mentor a team of (2) product marketers, providing guidance and support to achieve individual and University goals.
• Generate innovative marketing ideas to create increased brand or product awareness, deepen engagement with our consumers and increase brand equity.
• Foster a collaborative and innovative team environment.
• Build and maintain strong relationships with key stakeholders, including faculty, program directors, and external partners.
• Present marketing strategies and results to senior leadership and other stakeholders.
• Serve as a liaison between the marketing department and other university departments to ensure seamless communication and coordination.
• Works with and provides direction to outside vendors (PR and Ad agencies) as needed.
• Completes other duties as assigned.
• Complies with all policies and standards.

Qualifications
• Bachelor's Degree preferably in marketing or related field, required.
• Master’s degree preferred.
• At least 10 years of marketing experience in a corporate marketing or advertising agency environment.
• Sharp, strategic marketer with a blend of brand marketing and product marketing experience.
• Proven digital marketing experience.
• Experience in a highly matrixed environment.
• Proven track record of leading and managing a team of marketers.
• Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Strong leadership and communication skills.
• Strong ability to analyze data and use insights to inform marketing strategies.
• Strong ability to create compelling narratives.
• Must be willing to travel overnight (up to about 15%).

Additional Information

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $100,171 and $181,034. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Adtalem offers a robust suite of benefits including:
• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem’s Flexible Time Off (FTO) Policy
• 12 Paid Holidayshttps://careers.adtalem.com/benefits

For more information related to our benefits please visit: https://careers.adtalem.com/benefits.

You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation