Communications Lead Part-Time 18

XRC Ventures is seeking a part-time Communications Lead to manage the fund's voice and create tailored content for different target audiences. The role involves researching ICPs, writing marketing campaigns, and analyzing engagement data. Candidates should have a strong background in human design/communications, be audience-focused, and capable of producing engaging content. This position is based in Kentucky and is not remote.
Join XRC Ventures XRC Ventures is an early-stage venture fund investing in technologies that consumer brands and retailers need to service the ever changing needs of their customers. Since 2015, XRC has invested in over 150 Pre-Seed through Series A startups across three distinct fund strategies: Accelerator Fund (pre-Seed to Seed stage), Opportunity Fund (Seed to Series A stage), and Brand Capital Fund (Seed to Series A consumer product companies).

We are in a pivotal phase of growth, actively raising institutional capital and building the systems, team and relationships to scale our LP base. This is an opportunity to join a small, high-performing team at a meaningful inflection point.

The Opportunity You own the fund's voice. You decide who we communicate with, when, how, and with what message, and then you write it. This is a role for someone from a human design/communications background who can develop tailored content for different ICPs and think about ordering, cadence, and timing, then produce the copy themselves.

You turn inputs into messaging that lands with a senior and executive audience across our target profiles: you design communication frameworks, and you are excited to analyze the engagement data in HubSpot. When we are actively raising a fund and keeping our network warm, you set the proposed follow-up cadence for LPs and write the templates matched to what that ICP cares about. This audience recognizes generic AI copy immediately, so the writing has to read like a person with a point of view produced it.

Who You Are You are deeply obsessed with human behavior first. You are inclined to do the research to understand what an ICP wants and needs, and you can produce content yourself that resonates with them. You are focused on the audience: different ICP, different message, different moment. You use AI as leverage and treat your own judgment and voice as the difference between a message that earns a reply and one that gets deleted. You close the loop with data, reading what resonated and adjusting the next send.

How You Think Audience-focused: the ICP determines the message, the channel, and the timing Data closes the loop: engagement tells you what worked and you change the next send You can write the piece, not just commission it AI as leverage, judgment and voice as the differentiator What You Will Do Content and campaigns

Ideate and write tailored content for each ICP: LP updates, follow-ups, thought leadership, event invitations Plan and write marketing campaigns for a senior executive and investor audience that reads and replies Segmentation and cadence

Conduct research to deeply understand our ICPs and document their incentives, motivations, goals, and needs, and incorporate insights into your content strategy Apply the segmentation framework to target each campaign to the right ICP Own who we communicate with, when, and how Propose and run the follow-up cadence, with templates matched to what each ICP responds to Editorial calendar

Maintain the editorial calendar, tracking historical campaigns and their results Propose new campaign ideas and draw from the events calendar so messaging aligns with the intended audience Event communication sequencing

Sequence the communications around events, including reminders, logistics, and briefing notes, using the marketing materials Events provides Analytics and ICP intelligence

Own content analytics and campaign performance: what gets opened, clicked, forwarded, and ignored Use AI to reverse-engineer engagement into sharper ICP definitions and content strategy Feed those insights back into the message and the cadence Collaboration

Own the design of the communication frameworks and collaborate with team members to pressure-test Partner with Fundraising so outreach reads as human and converts, and with Event support on invitations and follow-up Required Qualifications 4-5+ years in communications or content, with a portfolio of writing you personally produced Has demonstrated success writing to a senior, executive, or investor audience Strong command of content analytics A sharp eye for the difference between strong writing and generic AI output AI fluency: comfortable with Claude/Viktor and quick to incorporate new tools into your workflow, with an appetite for self-teaching and experimentation Preferred Qualifications Retail, consumer goods, financial services, venture, or B2B audience experience HubSpot or a comparable marketing and CRM platform Experience turning engagement data into content strategy Employment Details Status: Part-Time Location: Remote; New York locals preferred, occasional in-person in New York City for events and meetings Reports to: Chief of Staff / Managing Partner Compensation Independent contractor: $50/hr (Up to $75K a year) Our Evolution XRC Ventures has evolved structurally since our inception as the XRC Labs accelerator in 2015. From the onset, we brought together a retail and consumer ecosystem of financial leaders, retailers, brands and founders to inform and accelerate the growth of innovative startups.

We migrated from a traditional accelerator, which is often characterized as spray-and-pray, to a pre-seed and seed investing model that identifies and delivers the bespoke services nee.