Senior Director, ANA Sustainability Collective

The Senior Director, ANA Sustainability Collective at the Association of National Advertisers will lead sustainability initiatives to enhance marketing effectiveness and drive growth. This hybrid role, based in Jersey City, NJ, involves strategic vision implementation and collaboration with stakeholders to support over 60,000 marketers. The position emphasizes the importance of sustainable and inclusive marketing in transforming the industry and advancing the ANA's mission.
About the ANATheANA's (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually.

It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.

Location New York City (hybrid)
Position Summary The ANA already plays a leading role in the marketing industry's sustainability efforts. This includes our transformative work in programmatic media to create more effective advertising, our work in Cross Media Measurement to create an environment that is clean from the start, and the community of leaders we have assembled around inclusive and sustainable marketing that is not just changing the digital ecosystem, but creating seismic change in our industry's impact on the planet while driving growth, which we will continue to bring to the fore.

The future of the ANA's role in sustainability is all about growth. Our industry leaves money on the table the more we allow sustainable and inclusive marketing to fall by the wayside. Both are great imperatives for the future of not just our industry, but of business.

By end of 2025, the ANA will be the first stop for marketers seeking resources related to sustainability community, insights, and innovation in the industry. As our industry continues to transform in the face of new regulation and consumer priorities, we remain the foremost organization emphasizing and proving the business value of environmental sustainability and diversity, equity, and inclusion. To ensure this reputation expands and that we are providing marketers with the tools they need to drive growth that is more sustainable and inclusive, we will collaborate with our internal business machines and industry partners to maximize ANA's presence, relationships with CMOs, and resources available to the industry.

This role is an opportunity for a highly motivated and passionate individual to advance the infrastructure of the Sustainability Practice that will benefit the 60,000+ marketers of ANA's membership, in defining and activating marketing's role in sustainability related activities. The ability for ANA members to leverage sustainability as a growth engine for brand builders is the key metric of success. This position reports to the President of See Her.

Primary Responsibilities:

Contribute to the strategic vision and lead the implementation of initiatives for the ANA's new Sustainability Practice unit Execute industry-wide initiatives, collaborating with multiple stakeholders to achieve ambitious objectives

Create and manage project plans and timelines, keeping stakeholders informed of their expected deliverables, progress, and actions they need to take in order to achieve desired outcomes

Effectively communicate and provide clear direction to colleagues within a matrixed environment, external partners, and member individuals at all levels (from intern/assistant to C-Suite)
Proactively lead Sustainability Committee in an autonomous and entrepreneurial way, while keeping manager informed of progress and raising hand for help when stuck

Manage implementation through completion and measurement

Build, lead, and manage all aspects of ANA's Sustainability Practice including committee, co-chairs, partners, thought leadership and cross Practice initiatives with Media, Brand, and GGC. Oversee Co-Chairs and Leadership Team Manage all aspects of quarterly events (in-person and…