Marketing Lead

Pakka is seeking a Marketing Lead in Portland, OR, to develop and execute brand strategies that position it as a leader in sustainable packaging. Responsibilities include brand development, content creation, go-to-market support, lead generation, and market intelligence. Candidates should have a Bachelor’s degree and 4-7 years of B2B marketing experience, preferably in packaging or sustainability. The role focuses on building a recognizable brand and supporting sales growth.
Pakka Inc is the U.S. arm of Pakka Ltd, a global leader in sustainable packaging solutions. With over four decades of innovation in India and a rapidly growing presence in North America, we offer flexible packaging and molded fiber products that are redefining the industry. As we expand our U.S. footprint through outsourced production and prepare for domestic manufacturing in the next few years, we’re looking for a creative, high-energy Marketing Lead to help us build and position the most exciting sustainability brand in packaging.The following information aims to provide potential candidates with a better understanding of the requirements for this role.
Mission of the Role
Craft and execute compelling brand, content, and go-to-market strategies that position Pakka as a leading voice in sustainable packaging, fuel customer acquisition, and support sales growth across the U.S. market.
Key Responsibilities
Brand and Positioning DevelopmentLead the evolution of Pakka's brand identity in the U.S. market.
Build a narrative that connects sustainability, innovation, and performance in packaging.
Ensure all marketing efforts communicate a consistent, differentiated brand voice.Content Creation and StorytellingDevelop engaging content: web copy, blogs, case studies, social posts, videos, and campaign assets.
Translate technical information (e.g., molded fiber or flexible films) into customer-friendly messaging.
Work closely with sales and R&D teams to highlight real-world impact stories and product success.Go-To-Market (GTM) SupportCollaborate with sales teams to launch new products and build campaign strategies.
Design marketing collateral, sales enablement tools, and training material for flexible and molded fiber lines.
Coordinate product launches and promotional rollouts across multiple channels.Lead Generation and Demand CreationOrganize and support participation in trade shows, industry events, and sustainability summits.
Track campaign performance and iterate for impact.Market and Competitive IntelligenceStay on top of trends in packaging, foodservice, and sustainability.
Benchmark competitors and help position Pakka ahead of the curve.
Provide market feedback to product and sales teams.Sustainability StorytellingBe the internal and external champion of Pakka’s sustainability mission.
Craft messaging around compostability, bagasse-based materials, circular economy principles, etc.
Ensure our environmental impact is clearly and credibly communicated.Agency and Vendor CoordinationWork with external creative teams, media buyers, and printers as needed.
Manage budgets and timelines for campaign execution.What Success Looks Like (Year 1–2)
Build a powerful, recognizable brand in the U.S. sustainable packaging space.
Launch multiple integrated marketing campaigns across flexible packaging and molded fiber lines.
Support sales and distribution teams with creative, high-converting marketing assets.
Generate consistent qualified leads through digital, event, and content marketing strategies.
Qualifications and Experience
Education:Bachelor’s degree in Marketing, Communications, Design, or a related field. MBA or master’s is a plus.
Experience:4–7 years in B2B marketing, preferably in packaging, sustainability, or materials science.
Demonstrated ability to craft campaigns from scratch and build brands from the ground up.
Experience working with technical or industrial products is a strong plus.Skills & Attributes:High energy, creative, entrepreneurial mindset with a hunger to make a mark.
Strong storytelling, copywriting, and visual communication skills.
Comfortable working in a fast-paced, build-as-you-go environment.
Passion for sustainability, impact-driven business, and innovation.What We Offer
A chance to build a movement, not just a brand.
Work directly with senior leadership in a startup-style U.S. team backed by a 40-year legacy.
Competitive compensation, performance bonuses, and opportunity for growth.#J-18808-Ljbffr