Specialist - Brand & Marketing Insights

Origin Energy Services Ltd is seeking a Senior Specialist in Brand & Marketing Insights based in Melbourne, VIC. The role involves translating brand and customer metrics into actionable insights, enhancing brand health, and improving customer experience. Key responsibilities include analyzing data, leading market research, and collaborating with stakeholders. The position requires proven experience in quantitative research and strong stakeholder management skills.
• Translate brand and customer metrics into insights
• Strengthen brand health and enhance customer experience
• Melbourne based

Join a team that's All Kinds of Useful

At Origin, being useful is more than a tagline - it’s how we approach work every day. As a collective, we’re a team that thrives on finding better ways, working together, and owning our impact. From powering homes to delivering award-winning internet and helping to lead Australia’s energy transition. If you’re driven by purpose and excited to be part of something bigger, we’d love to have you on the journey.

About the Role:

As Senior Specialist – Brand & Marketing Insights, you’ll turn data into direction—translating brand and customer metrics into meaningful insights that inform strategy and drive performance. Working across product, and marketing channels, you’ll partner with senior stakeholders to deliver clear, actionable analysis that strengthens brand health, enhances customer experience, and identifies new growth opportunities. If you thrive on turning complexity into clarity and influencing with evidence, this role offers the chance to make a real impact.

Key Responsibilities:
• Analyse customer, brand, and competitive data to uncover actionable insights that inform brand, product, commercial, and CX strategies.
• Lead reporting and presentation of Strategic NPS (sNPS), Brand Index, and market research findings to internal stakeholders.
• Plan, conduct, and synthesise quantitative research studies, turning complex data into clear and compelling insights.
• Track key brand health and customer interaction metrics, supporting marketing strategy and performance optimisation.
• Champion customer segmentation by delivering deep-dive analysis across acquisition and retention initiatives.
• Collaborate with senior marketing, brand, and operations leaders to influence data-driven decision-making across the business.

About You:
• Proven experience as a quantitative researcher - including the ability to conduct qualitative analysis, facilitation, ideation and experience strategy.
• Experience managing Market Research and/ or VoC programs.
• Skilled in quantitative research and experienced in qualitative analysis, ideation, and experience strategy.
• Confident in managing Market Research and Voice of Customer (VoC) programs to deliver business-impacting insights.
• Proficient in using analytical tools and methodologies to extract and communicate meaningful insights.
• Strong stakeholder manager with a passion for using customer insights to drive exceptional experiences.
• Experienced in working with external vendors and presenting insights clearly to diverse audiences with precision and impact.

Origin - Where good change happens

At Origin, we’re powered by people who believe in creating change.

We are committed to fostering a diverse, gender equitable workforce, where everyone is welcome, and all applications are evaluated on merit and potential. We encourage applications from Aboriginal and Torres Strait Islander Peoples, people living with disabilities, culturally diverse people, any stage in life, people with intersex variations and people within LGBTQ+ communities, including trans and gender diverse.

Enjoy a challenging career in an exciting industry where you can grow and explore your potential. If you think you have transferable skills, an appetite to learn and would be a great fit, we’d love to hear from you.

Here's a little about us: https://www.originenergy.com.au/about/careers/

Background checks may be required to determine your suitability for this position as part of the recruitment process and during your employment. These checks may include police checks, AusCheck, medical assessment and/or drug and alcohol testing.

Please note unsolicited CVs from agencies will not be accepted.

Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future.