SVP, Marketing and Communications Hybrid in D.C. 50

The U.S. Green Building Council seeks an SVP of Marketing and Communications to lead global strategies that enhance brand awareness and drive market transformation. This role involves developing marketing plans, overseeing brand strategy, and collaborating with various teams to align marketing with business goals. The position requires 15+ years of experience in marketing leadership, preferably in sustainability or real estate, and is based in West Virginia with a hybrid work model.
HOW YOU'LL MAKE AN IMPACT

As the SVP, Marketing and Communications, you will lead the global marketing and communications strategy for USGBC and GBCI, driving brand, demand generation, and market transformation at scale. You will shape how our products, programs, and missionare positioned globally accelerating adoption of green building solutions and advancing organizational growth.

Reporting to the Chief Growth Officer, you will lead a global, cross-functional marketing organization and partner closely with executive leadership and teams responsible for product development, delivery and sales to align marketing strategies with business and mission outcomes.

Key ResponsibilitiesLead and execute a comprehensive global marketing and communications strategy aligned to organizational priorities and growth goals Develop and implement annual marketing plans with campaign-driven approaches in partnership with Product, Growth, and regional teams Oversee global brand strategy and positioning across organizational and product portfolios to strengthen awareness, differentiation, and market impact Build and scale a high-performing global marketing and communications team (12+), fostering a collaborative, data-driven, and innovative culture Establish performance metrics, analytics, and reporting frameworks to evaluate effectiveness and inform future strategy Drive demand generation, lead acquisition, and multi-channel campaign execution to support revenue and adoption goals Partner cross-functionally with Product, Technology, Finance, Market Development, and Customer Experience teams to align strategies and execution Build and lead a strong product marketing function to support product launches, lifecycle marketing, and global adoption Develop and execute global public relations, media, and communications strategies to increase visibility and stakeholder engagement Serve as a strategic advisor to the CEO and executive leadership on brand, communications, and reputation management, including crisis communications Cultivate and manage external partnerships with agencies, vendors, media, and influencers to amplify reach and impact Monitor market trends, competitive landscape, and emerging technologies (including AI) to continuously evolve marketing strategies Assessment NoticeCandidates who advance in the interview process will be required to complete an assessment. REQUIRED QUALIFICATIONSExperience 15+ years of progressive marketing and communications leadership experience, including global team leadership Proven success developing and executing integrated marketing strategies that drive growth, brand awareness, and customer engagement Experience in sustainability, real estate, built environment, or mission-driven organizations preferred Demonstrated experience leading organizational transformation and building high-performing teams EducationBachelor's degree in marketing, Business Administration, or related field required MBA or advanced degree preferred Technology/System(s)CRM and marketing automation platforms (e. g. , Salesforce, HubSpot, Marketo) Web analytics and performance tools (e. g. , Google Analytics) Experience leveraging AI tools for marketing optimization preferred SkillsStrategic leadership and executive presence Strong analytical and data-driven decision-making capabilities Expertise in brand strategy, communications, and storytelling Cross-functional leadership and stakeholder influence Exceptional communication, presentation, and interpersonal skills Ability to lead through ambiguity and drive organizational change LanguageEnglish Additional languages preferred ABOUT OUR TOTAL REWARDS PACKAGESalary

Final compensation and benefits will be confirmed at the time of offer and may vary based on factors such as internal equity, relevant experience, qualifications, and employment status. Please note that salary negotiations will not extend beyond the top of the internal salary range. Benefits

We offer you: Competitive compensation 401(k) with employer matching Professional development reimbursement We offer a healthcare plan through Cigna that includes medical, dental, vision, and prescription drugs. USGBC covers 100% of the premiums and an HRA that will assist you and your dependents in reaching the in-network medical deductible. You will only be responsible for the $300 individual / $600 family up front deductible for medical services before the employer funded HRA will process payments for your in-network claims Generous paid time off (12 paid holidays, 9 paid personal sick days and based on career level either 2 to 4 weeks PTO), including operations closed for a full week between Christmas and New Year's 6 weeks of paid renewal leave after 7 years of continuous service LOGISTICSLocation: This position is hybrid in Washington, D. C. and will be required to work in the office 2 to 3 times per week.

Work Schedule: Monday-Friday, 9:00 AM to 5:30 PM (ET)

Travel %: 20% global and domestic travel

EEO STATEMENT

The U. S. Green Building Council is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualifie.