Social Media Manager

Unity Environmental University is seeking a Social Media Manager to oversee and enhance its social media presence across various platforms. The role involves content creation, managing social feeds, engaging with audiences, and supporting recruitment efforts. The university prioritizes environmental education and operates under an innovative Enterprise Model that fosters collaboration and responsiveness to student needs. The position is based in New Gloucester, ME.
About Unity:

At Unity Environmental University we are on a mission to make
environmental education accessible and affordable to all. Our
unique model combines a functional hierarchy and project-based
structure through our four Sustainable Education Business Units
(SEBUs) to promote collaboration and innovation (Distance
Education, Sustainable Ventures, and In Person Education). We
prioritize our students' needs above all else, offering a variety
of modalities, including in-person, hyflex, and online. Our
innovative and inclusive culture prepares students to tackle
real-world challenges and cultivate the next generation of
environmental professionals and leaders who can make a positive
impact on our world.

Our Mission:

We are dedicated to delivering quality education and experiences
that produce outstanding environmentally competent professionals
and inspire individuals from all walks of life to steward
sustainable ecosystems.

About The Enterprise Model:

In 2017, Unity Environmental University pioneered a shift in
organizational structure by embracing the Enterprise Model. This
innovative model strategically segments the university into several
Sustainable Education Business Units (SEBUs), each functioning with
a high degree of autonomy. Designed akin to a matrix organization,
the Enterprise Model combines the benefits of both centralized and
decentralized management, enhancing the university's agility and
responsiveness to the dynamic needs of its students and broader
societal challenges.

This entrepreneurial framework fosters an environment where each
SEBU operates as an independent entity, yet is interconnected with
the university's core mission. The SEBUs are empowered to develop
specialized programs, services, and products that directly meet the
unique demands of their specific audiences.

Leadership within the Enterprise Model is both collaborative and
authoritative; decisions are made efficiently at various levels,
from the President to the Heads of SEBUs and Chief Officers, all
incorporating feedback from relevant stakeholders. This model
abolishes traditional silos and eschews the need for consensus,
ensuring that no single entity can veto the decisions of another,
thereby maintaining a streamlined and effective decision-making
process. In this model, every faculty member reports to a Dean who
oversees their daily work and performance evaluations.

The Opportunity: The Social Media Manager will play a
critical role in planning, implementing, and monitoring
institutional organic social media feeds, creating much of the
content and leveraging content provided by colleagues. This
position will curate posts and social calendars, create content,
encourage/manage content production by others, and actively engage
with audiences across platforms to build relationships, enhance
reputation, and support recruitment. Social media is crucial for
effective brand marketing as well as for student recruitment, and
this hands-on role requires a mix of strategic, creative, written
communication, and analytical skills.

Day to Day Responsibilities:
• Manage University institutional organic social feeds including
Facebook, Instagram, LinkedIn, X, TikTok, Reddit, YouTube, and
others as needed, to build University awareness, enhance
reputation, and support business goals.
• Proactively implement social media feeds and properties
• Manage the set-up of social properties and profiles for
effective brand presentation
• Create and implement organic social media calendar
• Write text and produce photo and video assets for most organic
social content
• Influence colleagues to create additional multimedia and
stories for social
• Engage with various audience for creation of UGC.
• Monitor and engage on institutional channels and beyond. These
activities will be equal in prioritization to post creation and
will be crucial to ongoing public relations and reputation
management.
• Develop a standard tone for engagement, along with a moderation
guide.
• Daily tracking and interactions for feed/post engagement
(having active conversations)
• Strategic social listening and engagement with commenting users
across social platforms.
• Use a suite of tools (Hootsuite, Business Managers, etc.) to
implement, monitor, measure, and optimize social.
• Maintain a dashboard to track and communicate priority organic
social KPIs, which include:
• Maximize engagement within Unity’s institutional social feeds
and with advertising audience comments
• Grow audiences
• Increase engagement and enhance reputation away from University
social properties
• Practice continuous improvement based on measurement of
KPIs.
• Ensure consistency of messaging, tone, and visuals across all
content and platforms.
• Foster strong working relationships with internal teams,
vendors, and external partners to ensure campaign success.
Proactively communicate challenges, successes, and failures with
leadership.
• Other duties as assigned.

Qualifications

Do you have the skills?
• Bachelor’s degree in Marketing, Communications, Journalism, or
a related field.
• 3-5 years of experience in social media planning, content
creation, monitoring, and management.
• Strong writing and editing skills, with PR abilities for
engaging audiences and handling feedback professionally.
• In-depth knowledge of major platforms (e.g., Instagram,
Twitter, LinkedIn, Reddit, etc.).
• Proficiency in content creation including video, photography,
and some design skills.
• Strategic planning capabilities to develop and execute
effective social media campaigns aligned with university
goals.
• Ability to interpret data and analytics to inform creative
strategies.
• Exceptional organizational and multitasking skills, with the
ability to meet deadlines in a fast-paced environment.
• Collaborative mindset and the ability to work effectively with
cross-functional teams.

Are you thinking about applying but unsure if it's the right
fit? We encourage you to reach out anyway. We recognize that
everyone brings different experiences and skills to the table. Take
a chance and submit your application; you might be exactly who
we're looking for.

Location: Pineland Farms, New Gloucester, Maine

Just a half hour from Portland, Unity Environmental University
Headquarters, Unity Environmental University Distance Education,
Unity @ Pineland & Sustainable Ventures are based at the
Pineland Farms campus. The facilities are within easy access to one
of the fastest-growing cities for startups in the country.

Work Schedule:

Work hours are specific to the requirements of this position and
can include days, evenings, and weekends. Working extended hours
required as needed. Must be flexible and cooperative in fulfilling
responsibilities and meeting the Institution’s needs. Although
Unity Environmental University employees are generally scheduled to
work at their specifically assigned locations, there are times when
travel is necessary and employees are required from time to time to
attend events, meetings or work temporary assignment at any Unity
Environmental University location.

Physical Demands:

While performing the duties of this job, it is regularly required
to sit and talk or hear. The employee is occasionally required to
stand or walk. The employee must occasionally lift and/or move up
to 25 lbs. Specific vision abilities required by this job include
close vision, distance vision, peripheral vision, depth perception,
and the ability to adjust focus. The use of either hand for
repetitive movements such as grasping, grasping and turning, and
fine manipulation is required as is the ability to use the
telephone for internal and external communications.

Company Perks:

Unity Environmental University offers a comprehensive and
competitive compensation and benefits package for its faculty and
staff. Benefits for eligible employees include:
• Paid holidays off
• 4 weeks of PTO
• Medical, Dental, and Vision Insurance
• Short- and Long-term disability
• Life Insurance
• Retirement Plan with up to 8% match
• Relocation Assistance