Marketing Officer (Fresher)

The Indian Biogas Association is hiring a Marketing Officer (Fresher) in Gurugram, Haryana. This full-time role focuses on enhancing the organization's presence through events and marketing campaigns. Responsibilities include client engagement, sales reporting, and supporting marketing initiatives. The ideal candidate should possess strong communication skills, adaptability, and a passion for marketing. No specific degree is required, and the position was posted recently.
Job Summary: We are seeking a dynamic and communicative fresher for Marketing to join our team, full-time basis. This role offers a unique opportunity to gain hands-on experience in the marketing field. The primary goal is to enhance the presence of the organization through online/offline events, conferences, workshops or by webinars which can help our organization to stay connected with the industry. Additionally, the incumbent will contribute to the introduction and management of new products, services, and associated brands to meet strategic financial objectives.

Core Competencies Expected:
• Proficient communication Skills
• Collaborative Team Player
• Adaptability
• Effective planning and Organizational skills
• Analytical problem solving
• Strong networking and relationship building abilities
• Contribute to marketing campaigns that further the company’s strategic goals
• Contribute fresh ideas that can enhance the brand’s standing
• Provide support for virtual and in-person events

Core Responsibilities:
• Develop and maintain a qualified prospect database.
• Engage potential clients through diverse outreach channels, including cold calling, email campaigns, and participation in industry events.
• Deliver compelling presentations outlining the benefits of our bioenergy offerings.
• Fostering enduring client relationships, nurturing long-term partnerships.
• Generate and analyse sales reports, identifying trends and avenues for enhancement.
• Contribute to research, development, and implementation of marketing initiatives.
• Assist in the creation and management of cohesive offline and online communication materials.
• Assist in delineating annual marketing agendas and contribute to departmental goal attainment.
• Support teams to plan, develop, and execute marketing initiatives
• Complete projects related to branding, content creation, and social media marketing
• Assist management with the preparation of campaigns and reports
• Perform competitive market analysis to identify areas of opportunity
• Collect performance metrics to measure progress
• Undertake additional duties as delegated.

Desirable Attributes:
• Strong communication skills, both written and verbal.
• Passion for marketing and a strong appetite for learning.
• Ability to work proficiently and manage time effectively.
• Basic understanding of social media platforms and digital marketing tools.
• Enthusiasm for participating in and contributing to online events and community building.