Marketing Assistant – Climate & Sustainability

Boston Consulting Group is hiring a Marketing Assistant for their Climate & Sustainability Practice in Gurugram, India. The role involves supporting marketing strategies, copywriting, asset creation, data management, and event coordination. Candidates should have a relevant marketing degree, strong communication skills, and an analytical mindset. Experience with digital marketing tools is preferred. The position requires creativity, organization, and an interest in climate and sustainability topics.
### WHAT YOU'LL DO

We are seeking a versatile marketing professional to support the BCG Climate & Sustainability (C&S) Practice Marketing team. The ideal candidate will have relevant Marketing education and work experience, be highly organized, have strong attention to detail and communication skills, and a creative and proactive approach to work.

As a Marketing Assistant within BCG's C&S Practice, your primary focus will be to assist the C&S marketing team execute the marketing strategy for the practice across the full suite of internal and external communication activities and channels.

Alongside marketing delivery, you will assist the Climate & Sustainability Marketing team to streamline and coordinate activities. You will help manage team trackers, prepare meeting notes and presentations, and contribute to the smooth day-to-day running of C&S marketing.

The core responsibilities will be:

- Copywriting
- Write internal newsletters to engage C&S and BCG people and encourage them to be advocates for our content.
- Write social media posts for leadership to build our brand and reach our audience.
- Draft Slack posts for the relevant internal channels using the Block Kit Slack API to announce content launches, events and partnerships.
- Asset creation
- Create multimedia assets using digital tools (Figma) for social media and internal communications.
- Create internal newsletters (in Salesforce), managing design, layout and formatting.
- Data management
- Conduct regular analysis of C&S web publications/articles/reports to measure effectiveness of campaigns and make recommendations to optimize performance.
- Measure and analyze performance of our social media program and our internal comms newsletters.
- Event coordination
- Conduct research on clients and prospects attending C&S events to prepare BCG leaders attending.
- Develop email campaigns and registration pages (Marketo) to acquire audiences for C&S events.

### YOU'RE GOOD AT

- Writing engaging copy across a variety of formats for a variety of audiences.
- Seeing patterns and trends in data and extracting insights on areas for improvement.
- Managing your time across competing priorities to work efficiently and meet deadlines.
- Keeping up with the latest marketing trends.
- Learning quickly when using new digital tools and platforms.
- Presenting your ideas in a clear way through visual, written and verbal communication (presentations, meetings, emails).

### YOU BRING (EXPERIENCE & QUALIFICATIONS)

- A relevant degree in marketing or communications.
- Excellent English written and verbal communication skills.
- High attention to detail.
- Strong project management and organizational skills.
- Creative and innovative ideas.
- Analytical mindset and skills.
- Professional, proactive and flexible attitude.
- Ability to work in a fast-paced environment and manage competing priorities simultaneously.
- An interest in Climate & Sustainability topics.
- Proficiency in Outlook, PowerPoint, and Excel and experience or interest in digital marketing tools such as CRM, Marketo, Salesforce, Figma.

### YOU'LL WORK WITH

Primarily you'll work with the C&S Marketing team, reporting to the C&S Marketing Senior Manager. You will also collaborate with other members of the C&S Practice (People Director, Offer teams, Partnerships team), as well as global and local marketing teams from across BCG in order to promote a breadth of C&S content and initiatives in our C&S marketing channels.