Digital Product Manager, Site Experience

Reformation seeks a Digital Product Manager for its Ecommerce & Growth team in Culver City, CA. The role involves enhancing digital commerce experiences through analytics, consumer insights, and collaboration with various stakeholders. Responsibilities include prioritizing enhancements, defining MVPs, managing UAT processes, and measuring impact. The position emphasizes cross-functional teamwork and supports performance marketing goals, all while fostering an inclusive culture focused on sustainability and innovation.
Who We Are:

Founded in 2009, Reformation is a revolutionary lifestyle brand that proves fashion and sustainability can coexist. We combine stylish, vintage-inspired designs with sustainable practices, releasing limited-edition collections for individuals who want to look beautiful and live sustainably. Setting an example for the industry, Reformation remains at the forefront of innovation in sustainable fashion-running the first sustainable factory in Los Angeles, using deadstock and eco fabrics, tracking and sharing the environmental impact of every product, and investing in the people who make this revolution possible. The brand has also established itself as a pioneer in retail innovation, developing an in-store tech concept that brings the best of its online experience to its physical doors.

We are a future focused organization committed to the belief that the problems facing our planet and society can be solved through innovation, common sense and education. Being naked is the #1 most sustainable option. We're #2.

Here at Ref, we put people first. We know that you can't innovate and do cool stuff without having everyone on board. So we work to create a culture where everyone feels like they belong and where their voices are truly valued. We build an inclusive culture together and make a real impact along the way.

Product Manager, Digital Commerce

Reformation is looking for a Digital Product Manager to join our Digital Product team. This position sits within the Ecommerce & Growth team. The Digital Product team delivers exceptional customer experiences across the websites and in-store digital commerce experiences. The role is highly cross-functional, and will partner closely with stakeholders across Ref to bring the brand to life in Reformation's digital landscape. Partners include Tech, Lifecycle Marketing, International Expansion, Customer Strategy, Ecom Strategy & Operations, Operations, and Merchandising. This role is responsible for the end to end process of launching and iterating on site enhancements.
What You'll Do:
• Identify enhancements opportunities through analytics, consumer insights, competitive benchmarking, organization-wide strategic initiatives, and cross-functional business teams
• Prioritize enhancements based on business value using a variety of tools such as web analytics, customer data, A/B testing, and consumer insights
• Identify and write business requirements from key stakeholders and collaborate with tech to solution enhancements
• Define MVP for any given feature to strategically minimize investment and gather insights to inform the upcoming roadmap
• Define scope of a given sprint, prioritize resulting defects and manage UAT process with other business stakeholders
• Support performance marketing partners with enhancements that help meet their goals, e.g. on-site email capture, technical SEO enhancements, product feed enhancements, tag/pixel implementation, etc
• Train internal business users on applicable enhancements and manage the associated change process
• Communicate with business stakeholders on progress of their respective enhancements
• Measure the impact of given enhancements and use this data inform priorities of the backlog and roadmap.
• Define, setup, and manage A/B tests in collaboration with web analytics SME
• Contribute to process improvements in partnership with tech and cross-functional partners
What You'll Need:
• Available to work a hybrid schedule of 3 days in office/week at our Culver City HQ
• 6+ years work experience in Digital Product with a strong understanding of ecommerce/omnichannel best practices
• Familiar with tag management solutions (e.g. Google Tag Manager or Adobe Launch), marketing feeds (e.g. PLA/DPA feeds) and related feed aggregator solutions (e.g. Go Data Feed, Fusepump, Feedonomics, )
• Familiar with agile methodologies
• Superb project management expertise including excellent multi-tasking, prioritization, and organization skills
• Proficient with web analytics tools such as Google Analytics, Adobe Analytics, Content Square, or Fullstory,
• Salesforce Commerce Cloud experience is a plus
Who You Are:
• You are a strong leader with superb interpersonal and collaboration
• You are detail oriented with the ability to maintain a strategic perspective
• You are deeply curious and motivated to make digital products
• You thrive in a fast-paced environment
• You are motivated, dynamic, strategic, and results-
• You have the ability to go high and you can make high level strategic proposals supported by individual work and in-depth analysis.
• You collaborate effectively with cross-functional teams and business
• You have strong decision-making and prioritization skills to support business

Benefits & Perks:
• Health, vision, and dental insurance for eligible employees
• Paid vacation, sick, holidays & volunteer time-off for eligible employees
• Mission based company + casual and entrepreneurial work environment
• Clothing discount, dog-friendly office, company events + parties and much more
• 401K with company match

The Reformation is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, or protected veteran status

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