Digital Marketing Manager (Performance Marketing Expert) - For Smartech green energy - Job ID: 1472067

Smartech green energy is seeking a Digital Marketing Manager in Dhaka, Bangladesh, focused on performance marketing. The role involves leading paid media campaigns, optimizing marketing funnels, and collaborating with creative teams. Candidates should have at least 4 years of experience in digital marketing, particularly in lead generation and campaign management. Strong analytical skills and proficiency in Google Ads and Meta Ads Manager are essential.
Smartech green energy is looking for Digital Marketing Manager (Performance Marketing Expert)

Job Description / Responsibility

We are a fast-growing sustainable energy brand dedicated to providing eco-friendly, smokeless, and fuel-efficient cooking solutions. We are looking for a data-driven Digital Marketing Specialist who is not just a "manager" but a "performer." If you have a proven track record of scaling sales through paid media, we want you.

Key Responsibilities:
• Lead Generation & Sales: Design and execute high-converting Meta (Facebook & Instagram) Ad campaigns to drive direct sales for Smart Eco Stove.
• Multi-Channel Strategy: Manage and optimize paid campaigns across Google Ads (Search & Display) and TikTok Ads to maintain a healthy ROAS (Return on Ad Spend).
• Funnel Optimization: Build and manage marketing funnels, including retargeting strategies to convert cold leads into loyal customers.
• Content Collaboration: Work closely with the creative team to ensure ad copies and visuals (Reels/Videos) are optimized for high engagement and conversion.
• Data Analysis: Monitor daily performance metrics, provide weekly reports on CAC (Customer Acquisition Cost), and adjust budgets based on performance.
• Market Research: Keep up-to-date with the latest trends in the cooking appliance industry and competitor ad strategies.

Employment Status

FullTime

Workplace
• Work at office

Educational Requirements
• Bachelor/Honors
• Skills Required: Digital Marketing (Social Media Marketing), lead generation, Leadership, Communication and interpersonal skill, Analytical and Decision making ability, Teamwork and Cooperation, Time Management and Prioritization

Experience Requirements
• At least 4 year(s)
• The applicants should have experience in the following business area(s):
• Advertising Agency,E-commerce,E-commerce Startup,Advertising Technology (AdTech) Startup

Technical & Professional Skills:
• Strong knowledge of Google Ads, Meta Ads Manager, and SEO tools.
• Proficiency in Google Analytics, Google Tag Manager, and Search Console.
• Basic understanding of HTML, CMS (WordPress), and landing page optimization.
• Strong analytical, reporting, and problem-solving skills.Excellent communication and coordination abilities.

Key Performance Indicators (KPIs):
• Lead generation and conversion rate.

Campaign ROI / ROAS.
• Website traffic growth and engagement.
• Social media reach and engagement.
• SEO ranking and organic traffic improvement.

Preferred Attributes:
• Strategic thinking with hands-on execution capability.
• Ability to manage multiple campaigns simultaneously.
• Proactive, data-driven, and result-oriented mindset.
• Strong teamwork and leadership potential.

Job Location

Dhaka (Bosila, Mohammadpur)