Digital Marketing and SEO Specialist

BuiltX Sustainable Design & Construction is seeking a Digital Marketing and SEO Specialist in New Delhi, India. The role involves developing and implementing SEO strategies, managing PPC campaigns, and creating email marketing initiatives to enhance online presence and drive traffic. Candidates should have a bachelor's degree and at least 3 years of relevant experience. The position offers competitive salary, health insurance, and growth opportunities.
Job Title
Digital Marketing and SEO SpecialistCompany
BuiltX Sustainable Design and Construction
BuiltX SDC
Location
Delhi
IndiaAbout BuiltX SDC
Founded by a Stanford graduate
Builtx SDC is Indias first construction firm dedicated solely to partnering with non
profits
We leverage over three decades of industry experience to drive social change through environmentally responsible and community
focused construction projects
Our work not only reflects our technical expertise but also our commitment to creating a positive social impact
Position Overview
We are seeking a dynamic and results
driven Digital Marketing and SEO Specialist to join our marketing team
The ideal candidate will have a strong understanding of digital marketing strategies
including SEO
PPC
and email marketing
to enhance our online presence
drive organic traffic
and improve our search engine rankings
This role is crucial in ensuring that BuiltX SDC reaches its target audience and effectively communicates our mission and values
Key Responsibilities

SEO Management

Develop and implement effective SEO strategies to improve website visibility and organic search rankings

Conduct thorough keyword research and analysis to identify relevant and high
traffic keywords for content optimization

Optimize website content
including meta tags
headers
images
and internal links
to enhance SEO performance

Build and execute link
building strategies to enhance domain authority and organic search visibility

Collaborate with content creators to ensure SEO best practices are integrated into website content
blog posts
and other digital assets

PPC Management

Develop
implement
and manage PPC campaigns across various platforms
Google Ads
LinkedIn Ads
etc

Monitor and optimize PPC performance to maximize ROI
including keyword selection
ad copy creation
and bid management

Email Marketing

Create and manage email marketing campaigns to engage with our audience and promote BuiltX SDCs projects and initiatives

Develop segmented email lists and personalize email content to target specific audience groups
Qualifications

Bachelors degree in Communications
Marketing
Information Technology
or a related field

Minimum of 3 years of experience in digital marketing
including SEO
PPC
and email marketing

Proven track record of successfully improving website rankings
driving organic traffic
and managing effective PPC

Proficiency with SEO tools such as Google Analytics
Google Search Console
SEMrush
Ahrefs
or similar platforms

Experience with PPC management tools and platforms
including Google Ads and LinkedIn Ads

Knowledge of email marketing platforms such as Mailchimp
Constant Contact
or similar

Creative problem
solving abilities and a proactive approach to challenges
Benefits

Competitive salary with performance
based incentives

Comprehensive health insurance coverage

Opportunities for professional growth and development within a rapidly expanding company

A dynamic and supportive work environment where you can make a tangible impact
Application Process
If you are a data
driven digital marketing expert with experience in SEO
PPC
and email marketing
passionate about sustainability
and eager to contribute to meaningful projects
please submit your resume and a cover letter detailing your experience
why youre interested in working with BuiltX SDC
and how your skills can help enhance our online presence
Join us at BuiltX SDC and be a key player in building a sustainable future for everyone