Data Analyst (Social Analytics-- LucasFilm)

The Walt Disney Studios is seeking a Data Analyst for Social Analytics focused on Lucasfilm. This role involves analyzing digital and social media data to provide insights that inform business decisions, particularly for YouTube growth related to Star Wars content. Candidates should have at least 2 years of experience in data analytics, proficiency in social media analytics, and a passion for Star Wars storytelling. The position is based in Burbank, CA.
Data Analyst (Social Analytics--LucasFilm)

Job Summary:

Are you curious, creative, and love data? Do you enjoy collaborating with colleagues and using data to drive actionable insights? Do you want to be on the cutting edge of breakthroughs in data and analytics, encouraged to discover, challenged to think bigger, and supported to learn new things personally and professionally?

The Walt Disney Studios seeks a Data Analyst to join the Studio Research & Analytics team. The Digital Analytics team is a highly visible department that is charged with finding the best methods to understand consumer thoughts, feelings, and behaviors across digital and social channels. They play an integral part in aiding key business decisions for Disney, Pixar, Marvel, Lucasfilm, and Disney+. You will join a dynamic group who love movies and television and are passionate about bringing the consumer voice into studio decision-making every day.

You will play a crucial role in analyzing and interpreting data related to Disney’s digital and social media efforts by providing valuable insights and recommendations to drive informed business decisions. This role will have a deep focus on audience development for Lucasfilm, particularly the Star Wars and Star Wars Kids YouTube channels. This is a highly visible role that requires exceptional analytical capabilities, a deep understanding of digital and social media platforms, and the ability to organize, visualize, and translate complex data into actionable insights.

Responsibilities:
• Collaborate with internal stakeholders to provide digital business insights for Lucasfilm and other Studio brands, with a focus on YouTube growth opportunities
• Be the voice of the consumer and a thought leader for Disney digital marketing teams, with an emphasis on Lucasfilm groups. Effectively communicate both quantitative and qualitative findings with timely, relevant, and actionable insights to support short-term and long-term decision-making
• Translate business questions into data-informed insights by proactively exploring analytics resources and requirements. Leverage digital and social listening tools to track, trend, and understand consumer behaviors, expressed preferences, and responses to marketing efforts
• Provide recommendations to grow Disney’s suite of YouTube channels and content that are supported by a robust analytic framework
• Produce reporting deliverables for executive leaders spanning the full suite of The Walt Disney Studios brands, including YouTube channel growth reporting on a monthly basis and full digital insights on a quarterly basis
• Present complex information in a clear and concise manner to a variety of audiences, including executive levels in the company

Qualifications:
• At least 2 years of experience in data analytics with a focus on social media, digital marketing, and/or consumer data
• Bachelor’s Degree in Business Administration, Statistics, Economics, Computer Science, Psychology, or a related field or equivalent experience
• Proficiency with YouTube analytics
• Proficiency with analytics provided by TikTok, Instagram, Facebook, Threads, and X
• Passion for historical and current Star Wars storytelling across all forms of media, including film, television, comics, and games
• Proficiency with social analytics and listening tools, e.g. Sprinklr, Quid
• Familiarity with website analytics tools, e.g. Adobe Analytics
• Advanced knowledge of Microsoft Office (Excel, PowerPoint) and Google Drive (Sheets, Slides) systems
• Outstanding communication and critical thinking skills, as well as the ability to make clear and concise visual presentations
• Ability to interpret data and combine with other data sources to develop a rich, complete picture for the business
• Exceptional analytical thinking and mathematical skills
• Strong understanding of design best practices for presentation decks and dashboards
• Ability to work rapidly and efficiently in a fast-paced and changing environment
• This role requires in-person collaboration from Monday to Thursday and remote work on Friday

The hiring range for this position in Burbank, CA is $78,200 - $104,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.