Creative Lead Copy

Origin Energy Services Ltd is seeking a Creative Lead Copy in Melbourne, Australia. This newly created role involves crafting results-driven creative campaigns, collaborating with internal teams and external agencies, and leading advertising efforts. The ideal candidate should have strong advertising experience, excellent writing skills, and the ability to mentor a small team. The position emphasizes creativity across various platforms while aligning with business objectives.
• Newly created role
• Craft best in class results-driven creative campaigns
• Melbourne based

Join a team that's All Kinds of Useful

At Origin, being useful is more than a tagline - it’s how we approach work every day. As a collective, we’re a team that thrives on finding better ways, working together, and owning our impact. From powering homes to delivering award-winning internet and helping to lead Australia’s energy transition. If you’re driven by purpose and excited to be part of something bigger, we’d love to have you on the journey.

About the Role:

We’re building a new in-house advertising function—and we’re looking for a creative copywriter with bags of advertising experience to help shape it. You will partner closely with our external creative and media agencies and internal teams to craft best in class, results-driven creative campaigns. You’ll understand that your creativity doesn’t stop at advertising and bring you creative spark to all touchpoints in the brands ecosystem. You’ll bring sharp copy skills, a strong sense of tone, and a passion for creative work that works.

Key Responsibilities:
• Lead internal advertising efforts, bring ideas to the table and shaping messaging across all platforms to ensure clear, consistent, and compelling comms.
• Collaborate with external agencies and internal teams to develop and execute high-impact, creative campaigns that align with business objectives.
• Champion the enterprise Tone of Voice, ensuring it's applied consistently across all advertising and customer-facing content.
• Collaborate with our content teams to drive compelling sales focussed 1:1 comms
• Write and oversee engaging campaign copy across digital, print, and social channels, balancing creativity with performance goals.
• Use data and insights to evaluate creative effectiveness, refining messaging to improve engagement, conversion, and overall campaign performance.
• Mentor and guide a small creative team, supporting their development and fostering a collaborative, high-performing environment.
• Drive creative thinking across the organisation, through more than advertising.

About You:
• Brings a strong foundation in advertising or internal creative roles, with experience leading teams in dynamic, matrixed environments.
• Proven ability to deliver end-to-end campaigns that drive measurable results.
• Skilled writer who crafts clear, engaging, and purpose-driven content across multiple platforms.
• Comfortable using data and insights to inform and optimise creative solutions.
• Experienced collaborating with marketing, acquisition, and cross-functional teams.
• Excellent communicator with a keen eye for detail and openness to feedback.

Origin - Where good change happens

At Origin, we’re powered by people who believe in creating change.

We are committed to fostering a diverse, gender equitable workforce, where everyone is welcome, and all applications are evaluated on merit and potential. We encourage applications from Aboriginal and Torres Strait Islander Peoples, people living with disabilities, culturally diverse people, any stage in life, people with intersex variations and people within LGBTQ+ communities, including trans and gender diverse.

Enjoy a challenging career in an exciting industry where you can grow and explore your potential. If you think you have transferable skills, an appetite to learn and would be a great fit, we’d love to hear from you.

Here's a little about us: https://www.originenergy.com.au/about/careers/

Background checks may be required to determine your suitability for this position as part of the recruitment process and during your employment. These checks may include police checks, AusCheck, medical assessment and/or drug and alcohol testing.

Please note unsolicited CVs from agencies will not be accepted.

Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future.