Sales and Marketing Analyst

CleanChoice Energy is seeking a Sales & Marketing Analyst to enhance data-driven sales and marketing strategies. The role involves analyzing customer acquisition and retention programs, creating reports, and collaborating with various teams to support marketing efforts. Candidates should have analytical skills, familiarity with data sources, and an interest in SQL and reporting tools. This position offers a hybrid work environment, allowing for both office and remote work.
About

CleanChoice Energy, a national renewable energy company that empowers people and businesses to cut emissions and live cleaner, healthier lives, is seeking a Sales & Marketing Analyst to join our growing team. This is a unique opportunity to join a mission driven organization transforming the U.S. electricity market by switching homes and businesses to 100% clean, pollution-free energy.

Job Description

This role will be focused on improving our data-driven approach to sales, marketing, and pricing through advanced analytics and robust reporting. We are looking for someone who is highly analytical, data-driven and passionate about making an impact. In this role, you will be responsible for conducting analyses and creating reporting to help the Sales and Marketing teams manage performance and drive growth. This position will report to the Director of Pricing & Marketing Analytics and be fully dedicated to supporting the Sales and Marketing teams.

Responsibilities

Marketing & Sales Analytics:
• Analyze the performance of customer acquisition and retention programs, across multiple channels, including but not limited to digital (search, social, email, display/video advertising), online and offline partnerships, direct mail, and sales (indirect, in-person, call center).
• Create, update, and maintain various weekly/monthly reporting packages and dashboards for marketing and business leadership.
• Support initiatives including customer acquisition cost optimization, attribution and media mix modeling, audience segmentation, and retention reporting.
Pricing Analytics
• Update/automate, clearly document, & proactively identify pricing opportunities for retail pricing processes.
• Track and monitor changes/trends for Price to Compare, Costs of Goods, & pricing over time.
• Partner closely with Wholesale and Finance on input costs (energy, RECs, etc).
• Coordinate with Sales and Marketing teams (channel managers, lifecycle marketing) to support marketing campaigns and sales efforts.
Collaboration and Innovation
• Work with business leaders to define and scope reporting/pricing needs and translate needs into dataset/reporting requirements.
• Work collaboratively with Business Intelligence counterparts to centralize, streamline, and test new data sources/analytics.
• Develop data-driven insights to drive innovation enabling more real-time strategic decision making.
• Present findings and insights to business stakeholders as needed.

Qualifications and Skills
• Degree in business, marketing, economics, statistics, engineering, or a related field preferred, but not required depending on experience.
• Understanding of different data sources in an analytical data environment (Google Analytics, Facebook, Segment, Braze, Salesforce).
• Familiarity with marketing/general business KPIs and measurement
• Interest in learning SQL/Snowflake, Domo/Reporting platforms, Microsoft Excel required. Current experience with analytical tools a plus.
• Ability to collaborate effectively with Sales & Marketing teams, Business Intelligence Leads, and Data Engineers.
• Prior energy experience is preferred, but not required.

Compensation

This position offers an annual base salary range of $75,000 - $90,000, an incentive plan, and a robust benefits package.

Work Environment
• Hybrid Work (office + home)

How to Apply

CleanChoice Energy is an Equal Opportunity Employer. Our staff's diverse, multidisciplinary background drives our success, and we are committed to ensuring that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, or any other characteristic protected by law. To apply, please submit a resume and cover letter via www.cleanchoicenergy.com/careers.