Marketing Operations Specialist

Innovasea Systems, Inc. is seeking a full-time Marketing Operations Specialist based in Boston, MA. The role involves managing marketing automation (Pardot/Salesforce), ensuring data accuracy, supporting campaigns, and analyzing metrics to inform decisions. Candidates should have at least 2 years of B2B marketing ops experience and proficiency in relevant tools. Some domestic and international travel may be required. The company promotes sustainability and offers comprehensive benefits.
Marketing Operations Specialist | Boston, MA

Innovasea | Aquatic Solutions Built for Life

Ready to join a passionate team committed to a more sustainable future? Innovasea (pronounced In-no-va-see) is at the forefront of revolutionizing aquaculture solutions and advancing the science of fish tracking. We provide complete end-to-end solutions to improve sustainable fish farming and better understand and preserve our marine and freshwater habitats.

When you work at Innovasea, you join a group of over 275 employees committed to our values of authenticity, collaboration, commitment, innovation and stewardship. As a member of the team, you'll have the opportunity to be part of an organization relentlessly committed to building a better tomorrow.

Roles and Responsibilities

Are you passionate about data, workflows, and process optimization?

We are seeking a full-time Marketing Operations Specialistto join our team.

The Marketing Operations Specialistbased in Boston, will report to the Director of Marketing and is responsible for managing our marketing automation platform (Pardot/Salesforce), ensuring data accuracy, providing campaign support and analyzing campaign data to inform marketing decisions. You'll also work closely with Sales to ensure follow-up on leads generated from across our channels.

Key Responsibilities
• Manage marketing automation platform which includes lead management, campaign set up, workflows, database hygiene, list segmentation and measuring campaign results
• Manage email campaigns, including build, list segmentation, set-up, testing, execution, reporting and optimization in Salesforce
• Collaborate with sales to align on lead workflows, segmentation and campaign follow-ups
• Analyze campaign and lead metrics to assist Director with marketing reports
• Ensure compliance with CAN-SPAM, GDPR and other regulations

What We're Looking For
• Minimum of 2 years marketing ops experience in B2B organizations
• Demonstrated proficiency with a marketing automation tool (preferably Pardot) and a CRM (preferably Salesforce)
• Strong analytical and quantitative skills; ability to review data and assess the success of marketing programs
• Strong problem-solving skills
• Passionate about process, automation and CRM systems
• Experience with Jira/Confluence, SharePoint, PowerPoint, Excel, Google Analytics
• B.A. in Marketing or Communications or equivalent
• Some domestic and international travel may be required

Compensation

Our full-time employees enjoy a range of benefits that support work-life balance, health, and long-term success. This includes:
• Paid time off and holidays
• Comprehensive medical, dental, and vision coverage
• Paid parental leave
• 401(k) plan with company match
• Employee Assistance Program
• Employer-paid life and disability

Innovasea is an equal-opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.