Marketing Manager, Content & Thought Leadership

Cox Enterprises is seeking a Marketing Manager for Content & Thought Leadership in Atlanta, GA. The role involves developing strategic content initiatives to position Cox Automotive as a leader in the industry. Responsibilities include creating engaging content, measuring performance, and collaborating with cross-functional teams. Candidates should have a bachelor's degree and at least 6 years of experience in content development. The position requires up to 10% travel.
At Cox, we're forward-thinking innovators who put people first. Our award-winning workplace culture is centered on inclusion and kindness, and we're looking for people to join our mission to be a force for good in the world.

As our Marketing Manager, Content & Thought Leadership, you'll develop and execute strategic content initiatives that position Cox Automotive as an authoritative voice in the automotive industry. Supporting our portfolio of 13 brands and enterprise-level accounts, you'll lead every phase of content execution—from idea generation to production, publication, and distribution across marketing channels in multiple formats.

We're seeking a strategic, results-oriented professional capable of solving business challenges with practical and creative solutions. You'll measure content performance and optimize our approach, working closely with cross-functional teams to ensure our thought leadership resonates with our enterprise clients.

What You'll Do:
• Establish Cox Automotive as the definitive industry voice through strategic narratives
• Create content ecosystems that engage clients throughout their journey
• Transform complex industry insights into accessible, actionable content
• Build measurement frameworks that demonstrate content impact
• Align thought leadership with business objectives across our enterprise portfolio
• Develop comprehensive content and thought leadership strategies
• Create and optimize content across all Cox Automotive channels
• Drive industry authority through strategic narratives
• Execute content marketing strategies based on buyer personas and product market maturity
• Lead content creation across multiple formats (eBooks, infographics, sales sheets, video)
• Coordinate content writing and publishing schedules for SEO and social media
• Leverage marketing technology to execute content marketing initiatives
• Design campaigns and support marketing automation systems
• Support social media efforts across platforms (LinkedIn, YouTube, Twitter, blogs)
• Manage email marketing and promotional projects
• Oversee content formatting, layout, and graphics
• Assist with event and tradeshow coordination
• Update internal and external marketing portals
• Conduct research and coordinate special projects
• Travel: Willing and able to travel up to 10% as needed to support marketing initiatives.

Who You Are

Minimum:
• Bachelor’s degree in related discipline and 6 years of experience with content development and thought leadership. The right candidate could also have a different combination, such as a master’s degree and 4 years’ experience; a Ph.D. and 1 year of experience; or 10 years’ experience in a related field.
• Proven success developing content strategies that meet business objectives
• Apply strategic thinking and sound logic to solve complex challenges
• Expert writing and communication skills
• Experienced with content management systems
• Excel at project management and organization
• Demonstrate strong verbal, written, and presentation skills with attention to detail
• Skilled in proofreading and editing
• Intermediate layout and typography capabilities
• Understand B2B social media strategy
• Manage multiple deadlines while maintaining flexibility
• Travel: Willing and able to travel up to 10% as needed to support marketing initiatives.

Preferred:
• Degree in marketing, communications, design or related field

Join the Cox family of businesses and make your mark today!