Marketing Manager - Sustainability Focus

MotivePower is seeking a Marketing Manager with a focus on sustainability to lead marketing initiatives and enhance brand presence. Responsibilities include developing marketing strategies, managing campaigns, overseeing digital marketing, and engaging stakeholders. Candidates should have a bachelor's degree in Marketing or related fields and at least 5 years of experience in marketing, preferably in sustainability. Knowledge of the utilities sector is a plus.
Position: Marketing Manager - Sustainability Focus
About Us:

Motive Power is a dynamic consulting firm specializing in the US Utility industry, offering innovative solutions that empower clients to achieve their corporate sustainability and decarbonization goals. We provide comprehensive project delivery, develop and mentor teams, and expand our utility business while championing ESG and decarbonization initiatives.
Our commitment to enhancing efficiency, effectiveness, and sustainability is at the heart of our organizational development, data innovation, and change adoption expertise. We take a holistic approach, streamlining project management, optimizing processes, and leveraging data-driven insights to foster sustainable growth. Our people-centric change management strategies ensure seamless transitions and alignment with strategic sustainability objectives. With a strong focus on sustainability, we empower organizations to improve their performance and make a lasting positive impact on society and the environment.
Position Overview:

We are looking for a dynamic and results-driven Marketing Manager to lead our marketing initiatives and enhance our brand presence. The ideal candidate will possess exceptional marketing skills and the ability to translate complex concepts into engaging campaigns that connect with our target audience. Experience or knowledge in sustainability and the utilities sector is highly desirable but not required.
Key Responsibilities:
Strategic Planning:

Develop and execute a comprehensive marketing strategy aligned with the firm's business goals and sustainability mission.
Identify target audiences and create segmentation strategies to maximize engagement.

Campaign Development:

Design and manage multi-channel marketing campaigns (digital, content, events, and more) that showcase the firm's expertise in sustainability for utilities.
Collaborate with internal teams to produce high-quality marketing collateral, including case studies, white papers, blogs, and social media content.

Brand Management:

Maintain and enhance the firm's brand identity, ensuring consistency across all touchpoints.
Position the firm as a thought leader in sustainability by leveraging public relations, industry events, and partnerships.

Digital Marketing:

Oversee the firm's digital presence, including the website, social media channels, and email marketing campaigns.
Utilize SEO and analytics tools to optimize content performance and user engagement.

Stakeholder Engagement:

Work closely with consultants and subject matter experts to translate technical insights into marketable content.
Foster relationships with industry influencers, media outlets, and strategic partners to amplify the firm's reach.

Metrics and Reporting:

Track and analyze the performance of marketing initiatives using KPIs and data-driven insights.
Provide regular reports and recommendations for continuous improvement.

Qualifications:
Bachelor's degree in Marketing, Communications, or a related field.
5+ years of experience in marketing, with a focus on B2B or sustainability-related industries.
Strong knowledge of sustainability trends and the utilities sector is highly desirable but not required.
Proven ability to manage multi-channel marketing campaigns and drive measurable results.
Exceptional written and verbal communication skills.
Proficiency in marketing tools and platforms, such as HubSpot, Google Analytics, and Adobe Creative Suite.
Strong project management and organizational skills, with the ability to manage multiple priorities.
Passion for sustainability and a commitment to making a positive impact.
What We Offer:
Competitive salary and benefits package.
Opportunities for professional growth and development.
A collaborative and mission-driven work environment.
The chance to make a meaningful impact in the sustainability and utilities sectors.
At Motive Power, we are dedicated to fostering a diverse and inclusive work environment that reflects our commitment to ESG principles. We encourage candidates from all backgrounds to apply.