Marketing Director

Garbage to Garden is hiring a Marketing Director in Portland, ME, to enhance curbside composting adoption and brand presence. Responsibilities include developing marketing strategies, overseeing campaigns, managing public relations, and leading community engagement. The ideal candidate has proven marketing experience, strong communication skills, and knowledge of digital marketing tools. The role emphasizes adaptability, service, and respect, aligning with the company's core values.
Company Description: Garbage to Garden is a pioneer in curbside composting, offering innovative waste management solutions, premium-quality compost for organic gardens, and exceptional customer service backed by unwavering reliability.

Founded in 2012 in Portland, ME, we have since expanded operations across two states, serving thousands of households, businesses, schools, and events with accessible and sustainable composting services.

Our team is made up of dedicated, hard-working, and passionate individuals committed to making a real difference in our communities. We’re always looking for motivated go-getters to join us in driving positive change. Every team member embodies and upholds our core company values:
• Conservation: We constantly aim to reduce our impact and conserve our resources, internally and externally, by reducing our consumption, repurposing our waste, and taking care of what we have.
• Adaptability: We rely on adaptability to ensure our long-term success, through continuous innovation and process improvement. On our team we encourage open mindedness, flexibility and a proactive approach to emerging challenges and opportunities.
• Service: We aim to meet and exceed expectations, address needs promptly and effectively, and foster positive relationships built on trust, integrity, and reliability.
• Respect: By demonstrating respect to each other, we strengthen each other. We recognize the value of every individual on our team and in our community and we show it through our actions.

Job Overview:

Garbage to Garden is seeking a dynamic and strategic Marketing Director to lead efforts in increasing curbside composting adoption, strengthening our brand presence, and fostering community engagement. This role will oversee brand messaging, campaign execution, and public relations while driving measurable growth through innovative marketing strategies.

Key Responsibilities:
• Develop and implement comprehensive marketing strategies aligned with Garbage to Garden’s goals for brand growth and service adoption.
• Oversee multi-channel marketing campaigns, including digital, social media, email, PR, print, and community-based outreach.
• Create compelling and informative content that effectively communicates our mission and services.
• Define marketing objectives, track key performance indicators (KPIs), and ensure data-driven decision-making.
• Manage public relations efforts, including media outreach, press releases, and brand reputation.
• Lead and collaborate on marketing partnerships, sponsorships, and community events.
• Serve as a key spokesperson for the organization, with strong public speaking and writing capabilities.
• Stay current on marketing trends, tools, and best practices to continually refine strategies.
• Oversee brand consistency, messaging, and voice across all platforms.
• Supervise and support GTG Street Teams in direct marketing initiatives.

Qualifications:
• Proven experience developing and executing marketing and communication strategies.
• Exceptional written and verbal communication skills.
• Deep understanding of digital marketing tools, social media platforms, and content strategy.
• Strong initiative and ability to thrive in a fast-paced, evolving environment.
• Excellent organizational skills with strong attention to detail.
• Proficiency in Google Suite, and Microsoft Office; ability to learn new platforms quickly.
• Basic photography skills.
• Experience with Adobe Creative Cloud.

Requirements:
• Minimum 5 years of experience in marketing and communications.
• Fluency in English.
• Valid driver’s license.
• Access to a reliable personal vehicle (mileage reimbursed at the federal rate).
• Occasional travel to Massachusetts or Rhode Island required.

Our benefits package includes 100% employer paid medical, dental, and vision insurance, a matching 401(k) plan, paid holidays, paid time off, paid parental leave for all parents, wellness incentives, employee discounts, and discounted personal auto work.

Job Type: Full-time

Pay: $75,000.00 per year

Benefits:
• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance

Schedule:
• Monday to Friday

Work Location: In person