Manager/Senior Manager-Retail Fundraising

WWF-India is seeking a Manager/Senior Manager for Retail Fundraising in New Delhi. The role involves developing donor engagement programs, improving supporter journeys, managing fundraising campaigns, and overseeing a team of fundraisers. Responsibilities include enhancing retention channels, creating communication content, and coaching team members to meet targets. The position requires proactive development of new fundraising methods and is a full-time position.
• Develop the supporter engagement and retention programme for WWF donors.
• Develop and improve supporter journeys to increase loyalty and long-term value, focusing on monthly donors.
• Drive retention channels, currently email, sms, and telemarketing, responsible for developing and improving tracking results and increasing profitability.
• Initiate and manage revenue-generating activities and campaigns to existing donors with the aim of generating donations, conversion, upgrading.
• Develop communication and content to current donors in collaboration with communication team.
• Responsible for managing a team of fundraisers working on donor acquisition and retention & to monitor progress toward monthly acquisition and retention targets.
• Build fund-raising capacity of fundraising team and inducting new staff for fundraising .
• Hold weekly meetings; discuss task delegation and review issues
• Proactively develop new methods, and channels to ensure development and future-proofing
• Assist in the retention of team members and responsible for Managing, developing and coaching/guiding the fund raising officers for meeting set targets.

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