Lifecycle Marketing Specialist

BankVic is seeking a Lifecycle Marketing Specialist in Melbourne, VIC, Australia. The role involves developing and executing member lifecycle strategies, managing the marketing automation platform (Marketo), and enhancing customer engagement through digital channels. Candidates should have 3-5 years of marketing experience, strong project management skills, and familiarity with retail banking marketing in Australia. The position offers additional leave and professional development opportunities.
06th May, 2025

About BankVic:

We are the small bank of big opportunity.

We exist to serve those who protect and serve our community. Founded 50 years ago by Victorian Police officers, our members are from the police, health, and emergency services. Because we’re small, we each have a greater opportunity for personal impact.

As a certified B Corporation, we are committed to transparency, accountability, and working in the best interests of our members, community and each other. Being a small bank also means you can get involved in a broad range of work and gain exposure to parts of the organisation outside of your own team.

If you’re seeking to make a difference and find purpose in your work, it’s time to join us at BankVic.

The opportunity:

As a Lifecycle Marketing Specialist, you will play a key role in the ongoing development, execution and optimisation of the member lifecycle strategy where you will take ownership of the end-to-end digital lifecycle program. You will be the key SME for BankVic’s marketing automation platform (Marketo), you will be responsible for the day-to-day functionality of the platform and management of eDM creation.

Reporting to the Head of Brand and Marketing, you will work closely with them to develop and execute marketing strategies through digital channels. You will use data driven strategies to develop and execute marketing programs that increase engagement, brand awareness, retention, and cross-selling products.

Other responsibilities:
• Partner with internal and external teams to develop and execute personalized eDM engagement programs that leverage paid, organic, and partner channels.
• Build and execution of operational/service automated eDMS to improve member experience.
• Working closely with internal stakeholders and teams to ensure successful delivery and optimisation of 1:1 communication.
• Develop 1:1 personalised strategies to improve customer experience across a range of online and offline channels.
• Monitor competitor marketing activity and seek out new opportunities.
• Manage tracking and reporting on eDM marketing activity results.
• Manage key partner relationships where possible.

Who we are looking for:

You have designed and managed email marketing campaigns and executed customer lifecycle activities including direct and content marketing, 1:1 automated event and trigger-based programs. Your experience developing lifecycle programs and comfortable with segmentation, automation strategy, marketing using digital channels. You take pride in your project management skills and are familiar with coordinating multiple campaign activities and projects.

This role is perfect for someone with 3 to 5 years’ experience working in a similar marketing role and has an understanding retail banking marketing in Australia.
• Degree qualified in business or marketing.
• Strong understanding of Marketing Automation Platforms or CRM (Marketo preferred) with 2+ years’ experience working day-to-day within a platform.
• Strong stakeholder management skills.
• Excellent communication and writing skills.

What we can offer:
• Access to additional five days of leave.
• Discounts and savings off a range of our products and services.
• Ambulance Victoria Membership reimbursements.
• Employee assistance program.
• 2 days paid volunteer leave.
• Ongoing professional development with access to study leave.
• Reward and recognition program.

BankVic is committed to fostering an inclusive and diverse workplace. Your unique qualities make you an invaluable part of our team and make us stronger as an organisation. If you need assistance or adjustments made to the recruitment process, please let us know and we’ll do our best to make it easy for you to apply. If you think you would be a great addition to the BankVic team, we encourage you to apply even if you do not meet all the requirements listed.

As part of our recruitment process, we require successful candidates to undertake background checks.

If you’re ready to join us in building a workplace where everyone can thrive, click apply.

Applications close Friday, 30th May 2025 (although we encourage you to apply today, as we review applications as they come in and reserve the right to close applications early).

BankVic are managing this opportunity in-house, so we kindly ask that recruitment agencies do not share unsolicited applications or contact the hiring manager.