Goode Health | Head of Growth

Palm Venture Studios is seeking a Head of Growth for Goode Health, preferably located in Austin, TX or Columbus, OH. The role involves driving revenue growth, aligning strategies with business objectives, and executing multi-channel marketing campaigns. The ideal candidate has experience in early-stage DTC marketing within the CPG sector. Some travel is required, and competitive compensation is offered.
Location: Austin, TX or Columbus, OH preferred

Travel: Some travel required

Compensation: Competitive comp. and benefits package commensurate w/ experience

Reporting to: CEO

About Palm Venture Studios

Palm Venture Studios provides second-chance capital and strategic support to early-stage, impact-driven startups. Unlike typical venture studios, we offer patient capital, hands-on guidance, and operational expertise to unlock growth for high potential startups across industries and categories.

Backed by a family office and led by seasoned investors, entrepreneurs, and creatives, our track record speaks for itself: 35 platform acquisitions (as well as 30-add on acquisitions), 18 exits, and a 21x return on a blended basis.

About Goode Health

Launched in 2023, Goode Health is raising the bar in wellness with a scientifically backed, highly differentiated product in a $50B market crowded with overhyped solutions. With a strong product, clinical validation, and early traction, we're poised to convert early traction into market share.

That's where you come in.

We're looking for a Head of Growth to drive revenue from initial traction to $2.5M in 12 months and $10M+ in three years. The ideal candidate is a seasoned CPG growth marketer who is passionate about wellness and who uses all the tools of the marketing trade to deliver customer acquisition, retention, and sustained revenue growth.

About The Role's Mission
• Provide Strategic and Tactical Leadership
• Work closely with the CEO, Board, and key stakeholders to align growth strategies with broader business objectives
• Set clear priorities and adapt quickly to evolving business needs, ensuring focus on the highest-impact initiatives
• Collaborate with internal teams and external partners to ensure seamless execution across all channels
• Lead agency partnerships, contractors, and in-house team members to execute world-class growth campaigns
• Participate in the collaborative ecosystem of Palm Venture Studios' portfolio
• Drive Sustainable Revenue Growth
• Architect and execute a multi-channel growth strategy that achieves revenue targets
• Prioritize organic growth strategies, including content marketing, community-building, and referral programs, alongside paid acquisition
• Leverage digital marketing, influencer partnerships, and direct-response advertising to fuel customer acquisition
• Create highly original marketing campaigns that cut through the noise in a crowded category, effectively communicating features, benefits, and brand differentiation to build a loyal customer base
• Identify and optimize the highest ROI growth channels, focusing on scalable, sustainable customer acquisition strategies.
• Optimize CAC vs. LTV, using data-driven insights to inform strategy and maximize profitability
• Ensure Conversion Optimization & Retention
• Drive conversion rate optimization across the funnel, from paid media to landing pages to checkout
• Support and optimize subscription models, loyalty programs, and retention strategies to maximize LTV and repeat purchases.
• Leverage A/B testing, analytics, and user insights to iterate and improve marketing performance

Requirements

About Our Next Head of Growth

Desired Experience Includes
• Early-stage DTC marketing experience at a consumer packaged goods (CPG) company
• Ideally an early marketing hire or a co-founder who has worked closely with CEOs and Boards
• Proven success in developing and executing differentiated marketing campaigns across multiple channels
• Strong ability to drive organic demand, optimize conversions, and creatively leverage digital tools
• Strong collaborator with experience working cross-functionally with internal and external teams

Good-Fit Mindsets Include
• Adaptable & Fast-Moving - Comfortable with shifting priorities, can pivot when needed, and excel in a culture that values both speed and precision
• Growth-obsessed and Analytical - Obsessed with driving revenue growth, optimizing CAC vs. LTV, and using data to inform strategy
• Iterate and Learn Quickly - creative in finding ways to learn quickly and then iterating based on those learnings
• Self-directed and Curious - Has a "test and learn" mentality, rapidly identifying and scaling what works. Hungry to succeed
• Passionate about Nutrition and Wellness - Full of passion for the nutrition category, our products and consumers
• High Integrity & Team-Oriented - the type of person who cares deeply about doing the right thing for customers, teammates, and the company overall so that we can all succeed together

Benefits

In addition to the fun, the impact, and the autonomy on the job:
• Goode Health offers competitive compensation with meaningful equity and benefits, each commensurate with experience.
• As part of Goode Health and Palm, you'll retain the ability to move and adapt nimbly while benefitting from a well-resourced ecosystem of support.

About the Process

Start with answering a few short questions. Top candidates will be asked to tell us a few stories of their most notable marketing campaigns before Palm begins interviewing for the position.