Director of Product Market Strategy - Ecosystem

Athenahealth is seeking a Director of Product Market Strategy for Ecosystem in Boston, MA. This role involves driving product growth through market insights, managing go-to-market strategies, and collaborating with cross-functional teams. Key responsibilities include conducting market research, engaging with clients, and monitoring industry trends. The position requires a Bachelor's degree, significant experience in product management, and strong communication skills. This is a full-time position based in the office.
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Director Product Market Strategy - Ecosystem

Position Summary:

Join us as the Director of Product Market Strategy for Ecosystem, where you will play a pivotal role in shaping the future of our API Solutions, Interface Solutions, Marketplace ("app store"), and athenaConnect. In this strategic position, you will leverage market insights to drive product growth and ensure alignment with industry trends, ultimately enhancing our offerings and client satisfaction.

About the Team:

The Ecosystem team is dedicated to developing and optimizing athenahealth's product offerings in the API and interface space. We collaborate closely with Product Management, Sales, and Marketing to ensure our solutions meet the evolving needs of our clients and the market. Our goal is to create seamless integrations and a robust marketplace that empowers healthcare providers and enhances patient care.

Essential Job Responsibilities:
• Drive the go-to-market strategy for new product launches, ensuring alignment with market needs and client expectations.
• Conduct market research and analysis to inform product development and strategic direction.
• Collaborate with cross-functional teams to define product value propositions, pricing frameworks, and positioning strategies.
• Engage with clients and industry stakeholders to gather feedback and insights that shape product enhancements and new features.
• Monitor industry trends and competitor activities to identify opportunities for innovation and differentiation.

Additional Job Responsibilities:
• Support business development efforts by acting as a product subject matter expert during client engagements.
• Create and maintain product market fit assessments and gap analyses to guide future investments.
• Educate and inspire internal teams on emerging market trends and product strategies.
• Foster strong relationships with key stakeholders to ensure alignment and collaboration across the organization.

Expected Education & Experience:
• Bachelor's Degree required; MBA preferred.
• 10+ years of professional experience, including 5+ years in product management or strategy.
• Ability to lead market research and data-driven analysis, gathering perspectives from a variety of sources. Combine with business strategy to define a path forward
• Exceptional communication skills, including a history of effectively influencing senior executives and strong presentations to external audiences, especially enterprise clients
• Ability to work independently as well as part of an extended, cross-functional team
• Understanding of product management best practices and technical capabilities, including agile development

Preferred Education & Experience:
• Experience in API solutions, interface design, or marketplace development.
• Proven track record of successfully launching and managing technology products in a healthcare or related industry

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