Climate Visuals Programme Lead & Media Liaison

The Climate Visuals Programme Lead & Media Liaison at Climate Outreach in Oxford will oversee the strategic direction of the Climate Visuals programme, engaging with media stakeholders to enhance climate imagery in media outlets. Responsibilities include developing resources, assessing visual communication needs, and coordinating workstreams. The role requires experience in managing media projects and engaging high-level decision makers, with a focus on effective public engagement on climate change.
• Lead on the strategic direction of the Climate Visuals programme, working with the Climate Outreach Partnerships Manager to ensure that the influence of Climate Visuals continues to grow with a range of key stakeholders and audiences (including print and broadcast media, photo agencies, and campaigners/communications professionals).
• Develop a tailored programme of engagement and resources for key international media gatekeepers and decision-makers, such that measurable and sustained changes to the imagery and video content used in leading media outlets (print, digital and broadcast) are observed over a 12-18 month period, including:
• Working alongside an advisory panel to survey key media stakeholders and decisions makers to assess their visual climate communications needs, and design and implement an engagement programme to address the identified needs
• Establish a baseline measure of visual content on climate change in a representative range of media outlets and evaluate progress against baseline at agreed timed intervals
• Create a set of Climate Visuals resources aimed specifically at media outlets, journalists and picture editors and effectively promote them
• Working alongside the Partnerships Manager, ensure the Climate Visuals business plan for sustainable financial growth is implemented and refined.
• Oversee and coordinate additional key Climate Visuals workstreams (delivered by other Climate Outreach staff) such as growing the image library with both licensed and Create Commons imagery (delivered by the Communications Team), training courses, and the provision of a photo curation consultancy service, plus new workstreams as they arise (e.g. Climate Visuals awards programme currently in development)
• Collaborate with other Climate Outreach staff, especially the Partnerships Manager and Communications team, to develop any resources required to support growth of programme and identify ongoing marketing and communications needs,
• Climate change is not just an environmental issue but cuts across all areas of society: social, economic and political. We therefore prioritise both reaching diverse audiences and diversifying our team.
• We have an important perspective and contribution to make, but only ever have part of the picture and by working with others can collectively address the issue.
• As far as possible, we should exemplify and demonstrate ways of reducing emissions in the short term in ways that will have a meaningful systemic impact.
• Our personnel are our key resource and we will strive to ensure they are motivated by their role, have job security and seek to provide the optimal balance of support and challenge.
• A clear understanding of the need for more effective public engagement on climate change, and the role of Climate Visuals and Climate Outreach in achieving this
• Experience of successfully managing programmes and projects involving visual media and engaging high level media and photographic agency decision makers
• Experience of working in (or directly with) media organisations, and fluency in the professional language and culture of the media
• Proven ability to deliver on defined goals and objectives, experience of evaluating the effectiveness of projects against agreed benchmarks, and a proven track record in developing and growing projects
• A well established professional network (with a focus on media, photographic agencies, advertising and campaigns). Well developed communication and relationship-building skills, with excellent written and verbal communication
• Willingness and flexibility to travel nationally (and possibly internationally) for meetings and events
• Strong organisational skills and efficient time management, ability to manage multiple tasks and priorities
• A commitment to the values of Climate OutreachDesirable
• Experience of engaging campaigns/communications and advertising industry stakeholders
• Experience of working with picture editors/picture desks
• Experience in devising and monitoring project budgets
• Experience of integrating programmes into the wider objectives of an organisation
• Experience in sales and marketing
• Proficiency in office IT including Google's G suite applications, project management software and CRM software eg Civi CRM

We are seeking a Programme Lead for Climate Visuals, to grow and expand its influence in keysectors, with a particular focus on media and photographic agencies. The role will involvedeveloping a tailored programme of engagement and resources for key international mediagatekeepers and decision-makers, such that measurable and sustained changes to the imageryand video content used in leading media outlets (print, digital and broadcast) are observedover a 12-18 month period.Climate Visuals is one of Climate Outreach's flagship projects, focused on using first-of-its-kindinternational social research, and a growing library of evidence-based imagery, to permanentlychange the way that climate change is communicated through the visual medium, and moreeffectively engage the wider public on climate change.The successful applicant will be someone who is dynamic and resourceful, with a strong trackrecord in managing comparable programmes and projects, and experience in engaging highlevel stakeholders in the media, photo agencies, and other key sectors (e.g. advertising,campaigns and public relations). The role will work closely with Climate Outreach'sPartnerships Manager, advocating for the Climate Visuals approach through professionalnetworks, and managing the strategic direction of the programme's key workstreams.About Climate OutreachClimate Outreach is an Oxford-based charity and not-for-profit company, and one of Europe'sleading specialists in climate change communication. Our aim is to create a society whereclimate change and its human impacts are understood, accepted and acted upon in a mannerthat creates a truly sustainable future. We have over 15 years of experience broadening publicengagement with climate change, and our reputation is built on our careful and consistent useof academic research in our projects and publications. Through collaborations with some of theworld's leading universities, NGOs and governmental bodies we have developed a diverse andgrowing portfolio of influential projects.