Chief Marketing & Officer

EcoEnclose is hiring a Chief Marketing & Growth Officer in Louisville, KY to drive customer acquisition and revenue growth. The role involves managing marketing and sales strategies, overseeing teams focused on digital marketing, events, partnerships, and business development. Key goals include enhancing brand positioning and achieving significant new business revenue. The position requires leadership in developing effective lead generation and conversion processes.
Position: Chief Marketing & Growth Officer

Position:
Chief Marketing & Growth Officer

Company:
Eco Enclose, Inc.

About Eco Enclose

At Eco Enclose, we are on a mission to transition the world to truly sustainable packaging. As the leader in eco-friendly shipping solutions, we empower forward-thinking businesses to minimize their environmental impact while delivering an exceptional unboxing experience for their customers.

We offer a broad suite of best-in-class recycled, recyclable, and reusable packaging—but our work with brands goes far beyond that. First, we are innovators. From pioneering 100% recycled poly mailers to bringing the world’s first seaweed poly bag to market, we continuously push the boundaries of what sustainable packaging can be. Second, we become deep partners with our brands, helping them find the packaging that best meets their business needs and beautifully showcases their brand, while also driving sustainability forward.

Our brands include some of the most mission-driven ecommerce companies out there.

We’re a team of passionate problem-solvers who thrive in a fast-paced, high-growth environment. If you're looking to make an impact—on both the business world and the planet—Eco Enclose is the place to do it.

Position Overview

Eco Enclose is seeking a Chief Marketing & Growth Officer to drive enterprise customer acquisition and new business revenue growth. The CMGO’s primary responsibility is to manage top-funnel marketing and sales strategies that result in high quality discovery meetings with enterprise ecommerce brands.

This executive will be a critical member of the leadership team, and will oversee the digital marketing, events, partnership sales, and business development teams to manage and optimize a seamless, high-performing strategy that attracts and engages enterprise leads, and sets these relationships up for success with the enterprise sales team.

Key Goals for the First 12 Months
• Maintain and strengthen Eco Enclose’s brand and positioning in the market as the innovation and thought leader in sustainable packaging, and the go-to partner to forward thinking companies.
• Drive $10 million in new business in first year, and 50% new business revenue growth in each subsequent year.
• CGMO’s primary oversight will be top funnel - developing and overseeing the digital marketing, events, partnerships and business development team strategies to collectively bring in 1,000+ discovery meetings with enterprise ICP brands.

Key Responsibilities
• Develop and continuously optimize a comprehensive enterprise top funnel sales strategy focused on high-value lead generation.
• Oversee inbound and outbound demand-generation efforts, working with individual teams to build predictable systems for growth.
• Optimize lead capture, nurturing, and conversion processes to drive high meeting volume and revenue impact.
• Leverage data-driven insights to improve the marketing and sales funnel efficiency.
• Ensure that all outbound, inbound, and general marketing initiatives align with the goal of setting up 1,000+ enterprise brand meetings annually.

Leadership & Cross-Functional Management
• Lead and manage four functional areas:
• Digital Marketing Team – This team oversees website, digital marketing, content creation, content marketing, paid advertising, and SEO strategies with the goal of driving inbound lead generation.
• Events Lead - This individual manages and executes Eco Enclose-led in-person and virtual events with the goals of bringing in new enterprise relationships, nurturing existing relationships, and strengthening Eco Enclose’s brand as a sustainability and packaging thought leaders.
• Partnership Sales Lead – This individual drives one-to-many lead generation, with a focus on referral partnerships, strategic partnerships and leveraging Eco Enclose’s professional network.
• Business Development Team – This team nurtures newly aware and interested brands to convert them into discovery calls with our sales team.
• Builds and optimizes an ABM system that allows for seamless engagement with enterprise leads across all four of the above functional areas.
• Ensures Eco Enclose is working with the right agencies and software solutions to support PPC, website development,…