E-Recruitment Specialist: Social Media Focus

Unity Environmental University seeks an E-Recruitment Specialist with a focus on social media to enhance online recruitment efforts. The role involves engaging with prospective students through digital platforms, managing inquiries, and ensuring consistent messaging. Responsibilities include monitoring online conversations, sharing tailored content, and supporting recruitment needs. This position promotes the university's mission of accessible environmental education and allows flexibility for busy professionals.
About Unity:

At Unity Environmental University we are on a mission to make
environmental education accessible and affordable to all. Our
unique model combines a functional hierarchy and project-based
structure through our four Sustainable Education Business Units
(SEBUs) to promote collaboration and innovation (Distance
Education, Sustainable Ventures, Hybrid Learning and the Technical
Institute for Environmental Professions). We prioritize our
students' needs above all else, offering a variety of modalities,
including hybrid, in-person, hyflex, and online. Our innovative and
inclusive culture prepares students to tackle real-world challenges
and cultivate the next generation of environmental professionals
and leaders who can make a positive impact on our world.

Our Mission:

We are dedicated to delivering quality education and experiences
that produce outstanding environmentally competent professionals
and inspire individuals from all walks of life to steward
sustainable ecosystems.

About Distance Education :

Distance Education provides an entirely asynchronous, online
learning experience that adapts to the unique circumstances of each
student. Our fully accredited bachelor's and master's degree
programs, as well as non-degree credits, empower learners to shape
their own educational journey. With 8 five-week terms for
undergraduates and 5 eight-week terms for graduate students, our
model offers unparalleled flexibility. You can learn at your own
pace, and take breaks as needed. By using your everyday environment
as your laboratory, you'll integrate your studies into your daily
life. This makes our education ideal for busy professionals who
seek to advance their careers while still honoring their
commitments. We are committed to empowering our students to become
the changemakers our world needs, wherever they are.

The Opportunity:

E-Recruitment Specialist: Social Media Focus is responsible
for quality application generation and conversions by fostering
meaningful connections with prospective students through social
media and digital platforms, serving as a critical driver of online
recruitment efforts. This role emphasizes active engagement by
participating in relevant online conversations, responding promptly
to inquiries, and sharing tailored, compelling content that
inspires prospective applicants to take the next step in their
educational journey.

A key aspect of the role involves monitoring digital spaces to
ensure accurate and consistent messaging, swiftly addressing
misinformation, and mitigating disruptive behavior such as
trolling. By maintaining a professional, approachable, and
responsive online presence, the Specialist will build trust,
support a seamless transition from inquiry to application, and
enhance the university’s visibility among a diverse audience of
prospective students.

Serving as a key point of contact for prospective students and
their influencers, they will utilize digital tools to enhance
accessibility and provide deeper engagement and support other
recruitment needs as required.

Day to day responsibilities:
• Become knowledgeable and articulate about Unity Distance
Education, its programs, market niche, strategies, and procedures
to provide information in digital spaces.
• Actively monitor and respond to comments, messages, and
mentions across digital platforms including but not limited to
Instagram, TikTok, Reddit, Facebook, and LinkedIn to foster
meaningful connections and generate interest in Unity’s
offerings.
• Tailor messaging and strategies to suit the unique tone and
style of each platform to effectively connect with prospective
students and facilitate engagement.
• Establish a trusted online presence to boost Distance
Education’s visibility and reputation by responding to inquiries,
addressing concerns, and highlighting positive experiences to
maintain a strong, trustworthy image across digital platforms.
• Engage with other recruitment efforts as directed including but
not limited to travel, email, phone call campaigns, texting, and in
person approaches.
• Share created content highlighting our unique programs, student
success stories, etc. that will resonate with the interests and
aspirations of prospective students.
• Research and develop engagement strategies prompting students
to share their own experiences for the purpose of recruiting new
students and building new market audiences.
• Host live sessions, including Q&A forums and program
showcases on digital channels.
• Provide personalized support to prospective students through
direct messaging.
• Collaborate with recruitment team to meet annual student
matriculation goals, while meeting personal application goals.
• Analyze engagement metrics and adjust content strategies to
optimize outreach and maximize conversions.
• Stay up to date with social media trends and best practices to
keep Unity’s digital presence fresh and relevant to prospective
students.
• Collaborate with internal units, as well as external partners,
for the purpose of developing social content ideas that resonate
with our target audience.
• Work closely with the marketing team to align brand messaging
and strategy.
• Proofread and edit content to ensure consistency, accuracy, and
readability.
• Proactively communicate challenges, successes, and failures to
student success leadership.
• Other duties as assigned.

Qualifications

Do you have the skills?
• Associate’s degree (preferably in sales, communications,
marketing or related field).
• 1-3 years of experience with B2C social media marketing or
content development.
• Familiarity with email marketing and CRM tools.
• Passion for writing with an understanding of college life,
education, and the needs of the student.
• Creativity and innovation with the ability to adapt to changing
priorities.
• Excellent writing, proofreading, and communication skills.
• Ability to work both autonomously and in a team, managing
multiple projects and deadlines.
• Willingness to attract students from diverse
political/socioeconomic backgrounds and a wide range of physical
and academic abilities.
• Personal commitment to the environmental focus and mission of
the college.
• Proficiency in word processing and creation tools.
• Ability to function effectively within a matrix organizational
structure, maintaining open lines of communication while being
discreet, courteous and well poised.
• Valid Maine Driver’s License with a good driving record.

Preferred:
• Bachelor’s degree
• Direct experience using social media management tools
(Hootsuite, Sprinklr)
• Experience with Microsoft Office or Google Suite
• Experience with Salesforce CRM or IS

Are you contemplating the job but uncertain if you should
apply? We encourage you to reach out to us regardless. At our
company, we acknowledge that not everyone begins their professional
journey with equal advantages, opportunities, or privileges.
Therefore, we value your unique skills and experiences. Take a
chance and submit your application; you may be precisely the
individual we're searching for!

Location: Pineland Farms, New Gloucester, Maine

Just a half hour from Portland, Unity Environmental University
Headquarters, Unity Environmental University Distance Education,
The Technical School for Environmental Professions, and the School
of Environmental Business & Sustainable Ventures are based at
the Pineland Farms campus. The facilities are within easy access to
one of the fastest-growing cities for startups in the
country.

Work Schedule:

Work hours are specific to the requirements of this position and
can include days, evenings, weekends. Working extended hours may be
required as needed and Unity Environmental University employees
must be flexible and cooperative in fulfilling their
responsibilities while meeting the institution's needs.

Although at Unity Environmental University Enterprise employees are
generally scheduled to work at their base location, there are times
when travel is necessary and employees are required from time to
time to attend events, meetings or work temporary assignment at any
Unity Environmental University location.

Physical Demands:

While performing the duties of this job, it is regularly required
to sit and talk or hear. The employee is occasionally required to
stand or walk. The employee must occasionally lift and/or move up
to 20 lbs. Specific vision abilities required by this job include
close vision, distance vision, peripheral vision, depth perception,
and the ability to adjust focus. The use of either hand for
repetitive movements such as grasping, grasping, and turning, and
fine manipulation is required as is the ability to use the
telephone for internal and external communications.

Company Perks:

Unity Environmental University offers a comprehensive and
competitive compensation and benefits package for its faculty and
staff. Benefits for eligible employees include:
• Paid holidays off
• 4 weeks of PTO
• Medical, Dental, and Vision Insurance
• Short- and Long-term disability
• Life Insurance
• Retirement Plan with up to 8% match
• Relocation Assistance