Director of Global Brand

About Loam:

At Loam, we have the earth in our hands. Through our cutting-edge microbial technology, we are enhancing soil health, boosting crop yields, and sequestering carbon to create a sustainable future for farming. We are committed to empowering farmers and promoting regenerative practices that benefit both the environment and their bottom line.

As a fast-growing agricultural startup, Loam offers a dynamic and collaborative work environment where innovation and passion thrive. We embrace diversity and believe that our collective expertise and shared commitment can make a significant impact on the global agricultural landscape.

Join us on this exciting journey as we deliver new technology to agriculture and build a sustainable future together.

About the Role:

As the Director of Global Brand, you will be responsible for growing and optimising the Loam Bio company brand to be one of the most recognisable and trusted brands in sustainable agriculture globally. You will be in the fortunate position of driving the foundational establishment of a new mission aligned brand with great credibility. You will own both the Loam Bio company brand, while also supporting the global expansion of our core product brands, SecondCrop and CarbonBuilder, amongst others.

This role requires a resourceful and creative operator with a keen understanding of agriculture, farmer needs, and the climate landscape. You will lead a small team dedicated to crafting a brand and establishing brand presence, overseeing brand identity, and ensuring consistency across all touchpoints of brand interaction. The scope of this role is truly global, spanning our customers across Australia, the United States, Canada and Brazil.

Note: We are open to this role being based in either Australia or the United States.

Responsibilities

• Develop and execute comprehensive brand strategies that align with the Loam’s overall objectives and resonate with target audiences worldwide.
• Define and communicate the Loam Bio brand's unique value proposition, ensuring consistency in messaging across all channels and markets.
• Manage and strategise media efforts to enhance brand visibility and impact worldwide
• Oversee the development and maintenance of brand guidelines, ensuring adherence to brand standards in all marketing collateral, packaging, and communications.
• Own and optimise key resources and channels, including Loam’s website and social media channels, for maximum impact.
• Provide creative direction and guidance to internal and external teams to ensure that all brand assets, including visual elements and content, reflect the brand's essence and resonate with the target audience.
• Conduct ongoing market research and analysis to identify emerging trends, consumer preferences, and competitive threats, and use insights to inform brand strategies and tactics.
• Drive the expansion of the brand into new markets, leveraging insights from market research and adapting brand strategies to local cultural nuances and consumer preferences.
• Establish key performance indicators (KPIs) to track the effectiveness of brand initiatives, and regularly analyse performance data to optimise strategies and drive continuous improvement.