Senior Commercial Marketing Manager, Agriculture

3 Months ago

Sydney, New South Wales, Australia

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Job Description

About Loam:

At Loam, we have the earth in our hands. As a team of scientists, farmers, and entrepreneurs, we are on a mission to revolutionize agriculture and address climate change. Through our cutting-edge microbial technology, we are enhancing soil health, boosting crop yields, and sequestering carbon to create a sustainable future for farming. We are committed to empowering farmers and promoting regenerative practices that benefit both the environment and their bottom line.

As a fast-growing agricultural startup, Loam offers a dynamic and collaborative work environment where innovation and passion thrive. We embrace diversity and believe that our collective expertise and shared commitment can make a significant impact on the global agricultural landscape.

Join us on this exciting journey as we transform agriculture and build a sustainable future together.

About the Role:

As the Senior Commercial Marketing Manager at Loam Bio you will play a pivotal role in driving the commercial success of our novel agricultural biological inputs here in Australia and fostering partnerships with farmers for their carbon projects. This position requires a dynamic individual with a strong background in commercial marketing, a deep understanding of the Australian agricultural sector, and a passion for sustainable practices. In this role you will be partnering across the organisation to ensure that Loam is recognised as a high quality, reliable brand.

This is a hands-on role, reporting directly to Loam’s COO, that will allow you to leave your mark on a new, leading company delivering new, innovative products and solutions for Australian growers in a changing climate.

This role can be based in either Sydney or Orange, NSW.

Responsibilities will include:

  • Develop and execute comprehensive marketing strategies to drive the commercial success of our innovative agricultural products.
  • Collaborate with cross-functional teams to align marketing efforts with product development, sales, and customer support.
  • Conduct market research to identify trends, opportunities, and potential challenges in the agricultural sector.
  • Position our agricultural biological inputs in the market, emphasising their unique features and benefits.
  • Strengthen the company's brand presence in the Australian agricultural market.
  • Implement branding initiatives that resonate with the target audience and align with our sustainability values.
  • Cultivate and maintain strong relationships with farmers, agricultural organisations, and industry stakeholders.
  • Collaborate with farmers on their carbon projects, showcasing our commitment to sustainable agriculture.
  • Work closely with the sales team to provide marketing support and enablement tools.
  • Develop and implement training programs to enhance the sales team's understanding of our products and their unique value propositions.
  • Plan and execute integrated marketing campaigns, utilising digital, traditional, and social media channels.
  • Monitor and analyse campaign performance metrics, optimising strategies for maximum impact.

Loam Bio


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Loam Bio

Loam Bio

New South Wales, Australia, + 1 more location(s)

51 - 200

Sector: Food and agriculture

About this company

Founders:Frank Oly, Guy Hudson, Guy Webb, Mick Wettenhall, Tegan Nock

Founded date:2019

Revenue:US$ 100 - 500 million

Investors:Acre Venture Partners, Grok Ventures, Horizons Ventures, Lowercarbon Capital, Main Sequence Ventures

Stage:Series B

Website:loambio.com

Connect:

Loam works with 4.5 billion years of evolution to solve the climate crisis. Microbes have changed the composition of our atmosphere through earth’s history. At Loam, we are ensuring these...read more

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