Carbon Mapper, Inc. Director of Communications and Marketing Remote · Full time Apply for Director of Communications and Marketing

Carbon Mapper is seeking a qualified Director of Communications and Marketing to help connect the organization's data and insights to the stakeholders capable of driving climate action.

Description

Carbon Mapper is a non-profit organization focused on facilitating timely action to mitigate greenhouse gas emissions. Our mission is to drive greenhouse gas emission reductions by making methane and carbon dioxide data accessible and actionable. We leverage remote sensing technology to detect, pinpoint, and quantify methane and carbon dioxide (CO2) emissions at the scale of individual facilities. To do this, Carbon Mapper leads an innovative public-private partnership that includes Planet Labs, PBC, NASA’s Jet Propulsion Laboratory (JPL), the California Air Resources Board, RMI, Arizona State University, and the University of Arizona.

Carbon Mapper is seeking a qualified Director of Communications and Marketing to help connect the organization's data and insights to the stakeholders capable of driving climate action.

Carbon Mapper uses advanced imaging spectroscopy remote sensing on satellites and airborne assets to detect and analyze methane and carbon dioxide emissions around the world. All of our methane and CO2 data is made publicly available on the Carbon Mapper Data Portal to provide decision makers with the information they need to prioritize and take mitigation action. Carbon Mapper also publishes insights that advance our understanding of emissions and remote sensing as well as supports advances in science algorithms, machine learning, and big data for remote sensing through multi-source analytics, cloud computing, open-source development, and geospatial analytics. Reporting to the CEO and COO, the Director of Communications and Marketing will be a critical part of Carbon Mapper’s Management Team and will lead the development of communication strategies, create high-impact messaging, and carry out communication tactics for major campaigns and announcements, manage Carbon Mapper’s digital platforms, and help the organization to capitalize on other high-profile opportunities.

Job Overview

As the Director of Communications and Marketing, you will play a pivotal role in shaping and executing our communication strategy, growing brand awareness, and ensuring our mission, impact, and value are effectively communicated to various stakeholders. This role requires exceptional writing abilities, a deep understanding of public and media relations, experience collaborating with diverse stakeholders, and a passion for leveraging digital content to drive engagement and impact.

Essential Duties and Responsibilities

The essential functions include, but are not limited to the following:

• Develop and implement comprehensive communication and marketing strategies to build awareness and visibility of Carbon Mapper's mission and brand.
• Managing the daily activities of a small team of communication professionals to ensure alignment and execution, including budgeting, planning, and staff development.
• Create compelling written content, including press releases, blog posts, op-eds, and other materials, ensuring consistency in messaging and branding.
• Lead the development of content strategies across various platforms, driving engagement, amplifying our message, and increasing visibility.
• Maintain and build a portfolio of press and media contacts for Carbon Mapper, resulting in an increase in overall press coverage across overall press coverage including mainstream print media and TV appearances, and promotion of Carbon Mapper’s expertise and leadership in the methane monitoring and climate action ecosystem.
• Seek out and aggressively identify opportunities to spotlight Carbon Mapper’s work to be highlighted in the press, including through in-person TV appearances.
• Serve as the contact for media inquiries, cultivating and maintaining relationships with journalists, influencers, and other media outlets.
• Proactively develop and pitch compelling stories to enhance Carbon Mapper’s visibility, mission, and impact in the media landscape.
• Collaborate closely with cross-functional teams, including scientists, engineers, commercial partners, climate NGOs and others, to identify messaging strategies and produce accessible and engaging content.
• Monitor and analyze communication efforts, leveraging metrics and insights to refine strategies, optimize performance, and drive continuous improvement. Provide monthly reports to CEO and COO on Carbon Mapper’s mentions and impact across all media channels, including online, print, and social media.
• Ensure consistent messaging and alignment across internal and external communications efforts.
• Lead the development and publication of Carbon Mapper’s public annual report. Contribute to private donor reporting.
• Contribute to the development of the brand guidelines, including developing standard branded templates for internal and external use.
• Providing communications and logistics support for Carbon Mapper events, virtual and in-person, as necessary.

Minimum Qualifications (Knowledge, Skills, and Abilities)

• 7-10 years of experience in a communications and marketing role preferably at an environmental, climate or earth science/research nonprofit or another mission-based research organization or institution.

• Bachelor's degree in communications, marketing or a similar field, or equivalent experience.

• Strong understanding of a variety of issues including climate change, greenhouse gas mitigation and methane emissions and a commitment to Carbon Mapper's mission.

• Ability to juggle multiple projects and deadlines, manage competing projects and urgent deliverables in a fast-paced, dynamic environment.

• Strong track record of exceptional writing, editing, and messaging skills and a proven ability to effectively communicate complex scientific findings and concepts to broad audiences.

• Strong understanding of media relations, with a track record of successfully pitching stories, securing coverage, and managing media relationships.

• Experience working collaboratively with cross-functional teams and external partners to achieve shared objectives.

• Demonstrated expertise in developing and implementing digital content strategies, including social media, events and webinars, email, and website management.

• Excellent interpersonal and communication skills, with the ability to effectively engage and influence stakeholders at all levels.

• Proven leadership in fast-growing environments, adept at guiding teams through change and innovation — management experience preferred.

  Salary

$160,000 - $210,000 per year

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