Digital Fundraising Coordinator

Digital Fundraising Coordinator

Membership Team / Development Department

Union of Concerned Scientists

Remote

Bargaining Unit Position: Yes

Our organization

The Union of Concerned Scientists (UCS) is an independent nonprofit that puts rigorous, independent science into action, developing solutions and advocating for a healthy, safe, and just future. We envision a peaceful, healthy, and just world where science serves people and the planet by guiding policy decisions, reducing risks, and improving lives.

For over five decades, we have been working as scientists, engineers, economists, advocates, and everyday people to create and advocate for innovative, practical solutions to some of our planet’s most pressing problems—from combating global warming and developing sustainable ways to feed, power, and transport ourselves, to fighting disinformation, advancing racial equity, and reducing the threat of nuclear war. Values informing our work include:

• Science in the service of people and the planet.
• Justice and Equity for people of all races and incomes—now, and for future generations.
• Courage to take principled, science-based stands in the public arena.
• Integrity to always examine evidence critically, openly, and honestly.
• Democracy to promote a voice for all in government decisions.
• Action inspiring and mobilizing people to build a healthier, safer, and more just world.

UCS’s Membership Program/Development Department

Reporting to the Membership Director, the Digital Fundraising Coordinator exists to ensure the effective functioning of online activities on behalf of the Membership and other Development teams, including timely, responsive, and strategic updates and fundraising appeals to UCS donor and prospect audiences. The Coordinator also stays abreast of current industry trends and offers tactical and strategic guidance to assure that UCS's Development Department's online presence is effectively working to fulfill the Department's and UCS's goals. This position is a primary liaison to UCS Communications staff, relevant Program, Policy, and Advocacy staff, and outside strategic vendors to ensure consistency in messaging and scheduling compatibility of Development online efforts within organizational online activities. The coordinator is a skilled CRM (constituent relationship management) database user, partnering with the Development Data Operations and Central Data Operations teams to request relevant donor giving data and to establish tracking codes for marketing campaigns, as well as maintain other consistent data routines in the CRM database of record and digital marketing platform. This position requires extra attention to detail, works closely with digital marketing consultants to assure quality of email, digital advertising, SMS, and web-based development campaigns across complex audience segmentation routines.

Responsibilities

Coordinate digital fundraising and donor cultivation strategies

• In partnership with internal and external stakeholders, including digital strategy vendors, implement digital fundraising and cultivation strategies and tactics that retain current UCS members and attract new members.

• Work within Digital marketing platform to create donation forms and produce most outgoing Development-related standalone email campaigns and SMS messages. Coordinate and maintain UCS’s automated email and SMS series.

• Review and assure quality of digital copy and design prior to launch to ensure fundraising emails, digital advertisements, web pages, SMS messages, and other digital communications are fact-checked with relevant program staff, proofed to comport with Communications style guidelines, content is aligned with organizational messaging, and that appropriate versions of messages are sent to the correct donor/supporter segments.

• Ensure that URLs used in direct mail packages are functioning and re-direct to the correct web page, confirming with Associate Director of Membership that relevant links are up to date.

• Contribute to annual workplans for the Membership team and help develop yearly revenue and membership goals for digital channels, including reporting back regularly.

Implement other digital development and brand-related strategies

• Coordinate with Development Database Operations and Membership teams to ensure that donors are properly acknowledged online for online giving.

• In partnership with Stewardship and Engagement team, support the management and implementation Development event invitation email processes, including setting up invitations, registration pages, confirmation pages, and auto-responder emails as needed.

• Coordinate with the Planned Giving team in scheduling, writing, and launching emails.

• Coordinate updates and maintenance of UCS web pages and social media as they pertain to development department needs and requests.

• Coordinate marketing of the UCS storefront and merchandising, as a discount is a benefit for all UCS Members.

Inform UCS digital activities through analysis, liaison relationships, and industry trends

• Work with digital strategy vendors and Communications teams to inform messaging strategies as relevant, by sharing insights from donors and front-line fundraising staff, and conveying key messaging priorities from Membership team and Development department.

• Relay relevant information relating to communications and digital strategies to relevant Development teams to help ensure transparent and timely communication.

• Stay abreast of trends in online marketing, including social media platforms and especially as used by peer organizations; report back to Development staff on trends and new opportunities, and advocate for tactics that hold the promise for highest results.

Execute CRM database and technical administration routines

• Serve as an in-house expert for database routines related to digital marketing platform, training and providing insights to internal and external stakeholders and onboarding staff on an ongoing basis.

• Select audiences and build lists and segments in digital marketing platform; working with UCS’s Development Database Operations and Central Database Operations teams to request relevant donor data from CRM for incorporation in digital marketing campaigns as appropriate.

• In partnership with Development Database Operations staff, ensure that CRM appeal and package codes are properly assigned to web gift forms and digital campaigns.

• Develop documentation for both database and other routine-based work to build long-term knowledge-base for the Membership team and Development department

Other duties as assigned

Up to 20% of any individual job may contain work that is not specifically listed in this document. This may reflect temporary assignments, individual professional development opportunities including but not limited to:

• Attend relevant fundraising conferences; report back on findings and adapt strategies derived from peer organizations in digital retention and acquisition practices.

• Find/join relevant courses to strengthen foundational understanding of fundraising and digital marketing.

• Handle, maintain and safeguard confidential data.

• Manage fluctuating workload.

• Maintain and update knowledge of UCS programs, goals, and priorities, including equity initiatives.

• Maintain awareness of role as representative of UCS

• Consider impact of activities on organization reputation and credentials in public and private sectors

• Advance organizational objectives and enhance funding opportunities.