Sr. Executive Content Marketing

Sr. Executive: Content Marketing, Mumbai

SolarSquare wants to be the Home-Energy brand of future India. We help homes

switch to rooftop solar and move away from traditional coal electricity. We are a

full-stack D2C residential solar brand - designing, installing, maintaining

(after-sales) and financing solar systems for home-owners across India.

Through our innovations and customer service we are raising the bar of the industry

and become India’s #1 residential solar brand.

About the Role:

SolarSquare is a category defining brand in the residential solar category. Our

mission is to be the voice of authority on residential solar in India and be the first

and biggest consumer brand in this space. As a content marketing manager, you

get to be part of this brand building journey for a category leader.

We want to simplify solar and create mass awareness through powerful and easy to

understand content. You should be excited about creating and optimizing content

across several touchpoints – alongside our Marketing Team. Whether it's an email, a

video, an ad, a social media post or a blog – you'll ensure we are on brand,

comprehended by our target audience and are positioned to convert.

As a content function, you’ll provide support to our Sales, Product, Customer

Service, and Growth teams. You'll have an opportunity to collaborate across the

business, ensuring that copy is effective and consistent across channels.

Responsibilities:

● Collaborate with content team to develop content roadmap and strategy

● Create content across mediums. Whether it's a Facebook ad, a web page, an

email communication, a newspaper ad, hoarding or a video script – you'll

connect the narrative across channels.

● Recycle and translate content to expand our reach and impact

● Collaborate with sales and product teams to gather customer insights and

tailor content for effectiveness

● You should be comfortable in interacting with customers and stakeholders to

extract meaningful insights which drive our content strategy

Skills you will need:

● 4-5 years of relevant experience handling social media and content

(client-side preferably)

● End-to-end video production management; from ideation to scripting

(long and short formats) and briefing to editors for post production

work

● Creation of Bi-weekly and monthly monthly reports on content

performance by liaising with data analyst and performance marketing

team

● Experience in Content Marketing and Copywriting

● Experience in social media channels and analytics including Meta

platforms (FB & IG) and YouTube

● Desired proficiency in tools: Google Sheets, Google Slides, HubSpot,

Google Analytics, WordPress, Google Data Studio Dashboards, MS

PowerPoint and MS Excel, Canva, and Adobe Suite.