Digital Marketing Manager

Digital Marketing Manager

Welcome to the intersection of energy and home services! At NRG, we're all about propelling the next generation of leaders forward. We are driven by our passion to create a smarter, cleaner, and more connected future. We deliver innovative solutions that make our customers' lives easier, helping them power, protect, and intelligently manage their homes and businesses.

To do this, we need creative and talented people to join our company. We offer a dynamic work environment and a unified and inclusive culture. NRG fosters a strong sense of belonging that leads to better collaboration and business performance. Our company programs are designed to help employees develop the skills they need for success now and in the future. In everything we do, we aim to champion our employees and bring value to our customers, investors, and society.

More information is available at www.nrg.com. Connect with NRG on Facebook, Instagram, LinkedIn, and X.

Job Summary

The **Digital Marketing Manager** will work with internal key stakeholders to understand business and campaign requirements for deployment and automation of customer lifecycle journey communications and email campaigns. The candidate will successfully develop, execute, and optimize all aspects of the campaign operations process end-to-end, including requirements gathering and documentation, list development and segmentation, content creation and personalization, customer journey workflows, journey automation, quality assurance testing, inbox deliverability, measurement, and optimization.

What You'll Do

• Conduct marketing business process discovery sessions and develop the functional/technical requirements for projects
• Project manage entire scope of project from technical requirements to creative development
• Translate business requirements to construct builds for journeys and automations
• Work with internal IT and operations team to develop APIs and/or queries for customer data flow
• Use tools within Salesforce Marketing Cloud including Journey Builder, Email Studio, Content Builder, Analytics Builder, Audience Builder, and Data Designer
• Experience in email marketing automation and advertising technology platforms
• Analyze key performance metrics including open, click, and conversion rates for email campaigns
• Build and maintain email segmentation lists to enhance customer engagement

What We Look For

• Bachelor's degree or higher
• 5-7 years of email and technical marketing experience
• Experience with Salesforce Marketing Cloud
• Knowledge of HTML, CSS, SQL programming language
• Strong client management and scoping experience
• Ability to work on multiple projects simultaneously
• Solid project management skills
• Well developed interpersonal and communication skills (written, verbal, and non-verbal)

NRG Energy is committed to a drug and alcohol-free workplace. EOE: AA, M/F, Protected Veteran, Disability. Level, Title, and/or Salary may be adjusted based on the applicant's experience or skills. EEO is the Law Poster.

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