Cohort-based program
Amazon Climate Pledge Friendly Brands Certification Program
A training program to help brands qualify products for sustainability certifications, meet certification compliance requirements, and increase revenue on Amazon via CPF elegibility.
Application deadline: June 6
Cohort starts: June 9
Skills you will learn:
Created by —
Terra.do Team
The Terra.do instructional team has trained thousands of professionals worldwide to accelerate their sustainability impact and advance their careers. Graduates have become CEOs, CSOs, and climate and sustainability leaders in startups, nonprofits, and government.
Intermediate level
Prior experience in sustainability recommended but not required
Cohort-based
This is a cohort-based program with weekly live sessions, though you will be able to complete the program asynchronously as well
8 weeks / 2-3 hours per week
All asynchronous classes available to fit your schedule, with expert live sessions every other week to work with busy professional schedules
Certificate upon graduation
Forward your career in corporate sustainability with a certificate upon completion
Course Overview
Gain knowledge and build a toolkit pivotal for a career in corporate sustainability.
Key course details:
- 8 weeks | 2-3 hours/week | 100% remote
- Weekly live sessions
- Class recordings available
- Real-world projects
- Personalized feedback
- Access to industry experts in live panels
- Digital certificate upon graduation
Key skills:
- Sustainability certifications & compliance
- Sustainable product strategy
- Obtaining and maintaining certifications
- Making the business case for certifications
- Change management
Understand CPF benefits
Leverage certifications to improve product visibility and business growth
Learn the certification process
Navigate documentation and compliance audits to streamline certification
Develop a CPF-ready sustainability strategy
Integrate certifications into product development, marketing, and supply chain operations to maximize impact
Hear from industry leaders
Gain insights from sustainability experts, certification bodies, and executives who have successfully obtained CPF status
Leverage sustainability for business growth
Use certifications to enhance customer trust, improve product visibility, and help to increase sales on Amazon
Who is this course for?
The Amazon CPF Brands Certification Program is designed for executives and sustainability leaders at brands selling on Amazon who want to increase sales, meet sustainability standards, and obtain the Climate Pledge Friendly (CPF) badge. The program is tailored for brands with revenue between $0.5B and $5B—companies with the capacity to pursue sustainability certifications but requiring strategic guidance. Very large enterprises or small businesses with limited resources may also find use from it.
Executives and brand leaders looking to increase sales
Leverage sustainability certifications to improve product visibility, enhance credibility, and access the CPF badge on Amazon
Brand and product leaders integrating sustainability
Equip yourself with the knowledge to obtain and maintain certifications, ensuring products meet sustainability standards and customer expectations
Sustainability professionals seeking greater effectiveness
Expand your expertise in sustainability certifications, compliance, and reporting to amplify your organization’s impact
CPF Brands Outperform the Competition
- Visibility: Up to 12% more sales and 10% more page views
- New Customers: 100m customer switches to more-sustainable products between '21–July '23
- Higher Brand Loyalty: 1.36x orders placed and 1.45x units purchased (vs non-CPF brands)
- New Business Accounts: Access to the 75,000 Amazon Business accounts who have adopted the CPF buying policy
Syllabus & Schedule
Embark on a structured, expert-led journey covering key sustainability certification and compliance topics to unlock brand value on Amazon, including case studies of Amazon CPF brands.
📄 Class 1: Intro to Amazon’s Climate Pledge Friendly Program
- How CPF improves product visibility and business growth
- How certifications attract customers
- How certifications can initiate sustainability transformation
🔍 Case Study: Patagonia and Fair Trade
đź“„ Class 2: Sustainability Certifications Landscape
- Understand the differences between certification types
- Evaluate global, industry-specific, and CPF-approved certifications
- Identify which certifications best match category-specific product strategies
🔍 Case Study: Melissa & Doug and FSC
đź“„ Class 3: Materiality and Certification Prioritization
- Assess product attributes and environmental impact hotspots
- Materiality in a product and category context
- Prioritize certification investmentss
đź“„ Exercise: Materiality Assessment and Prioritization
đź“„ Class 4: Category-Specific Certification Deep Dives
- Explore CPF-approved certifications in depth
- Compare certifications based on cost, scope, and brand relevance
- Approach certification decisions across different product verticals
🔍 Case Studies: Organic Certifications, Rainforest Alliance
đź“„ Class 5: Certification Pathways & Internal Alignment
- Map the certification journey from audit to compliance
- Align teams to support documentation and implementation
- Strategies for stakeholder buy-in and executive support
đź“„ Exercise: Certification Research and Stakeholder Mapping
đź“„ Class 6: Marketing Sustainability Certifications
- Communicate the value of certifications to customers
- Avoid greenwashing by aligning claims with standards
- Ideate ways to use certifications to build trust and boost sales
🔍 Case Study: L'Oreal and Certification Marketing
đź“„ Class 7: Overcoming Barriers & Maintaining Certifications
- Identify and address common certification challenges
- Develop strategies to sustain certifications over time
- Build a roadmap for continuous improvement and compliance
đź“„ Exercise: Internal Barrier Analysis
đź“„ Class 8: Pitching Certification Strategy
- Build a compelling case for certification investments
- Practice pitching your certification prioritization
- Recieve feedback on your pitch
Typical Course Weekly Schedule
| Day of Week | Activity | Time |
|---|---|---|
| Sunday | Asynchronous classes and assignments released | 1 pm PT |
| Tuesday | Guest talks | 1 pm PT |
| Thursday | Office hours & Studio sessions | 1 pm PT |
Meet the course creator
Terra.do Team
The Terra.do instructional team has trained thousands of professionals worldwide to accelerate their sustainability impact and advance their careers. Graduates have become CEOs, CSOs, and climate and sustainability leaders in startups, nonprofits, and government.
Thousands more are practitioners in the global climate workforce. Our learning team includes climate experts from Oxford, Berkeley, Columbia and Stanford alongside experienced practitioners and pioneers who have worked on the first state-level 100% renewable energy law, helped build some of the world's first successful solar companies, led sustainability implementation at multinational corporations, and advised governments on climate policy across energy, finance, and food & agriculture.
Be guided by experts
This course was developed by multiple experts with over two decades of experience leading or advising sustainability efforts in multinational corporations and collaboration with Amazon. Expert contributors include leaders at CPF brands and CPF approved standards.
Dr. Janice Lao
VP - Regulatory, Sustainability & Governance, Helen of Troy
Dr Merrin Pearse
Sr. Sustainability Advisor, the Purpose Business
Zac Ludington
Head of Product Strategy & Innovation, Amazon
Course fee and expected commitment
Scholarship and financial aid
The course is being provided at a 50% discount courtesy of support from Amazon.
Pay in installments
You can pay the course fee in easy installments.
The Terra.do difference
Live classes
- Weekly live classes
- Learn with and from other learners
Up-to-date materials
- Latest updates in the industry
- Lifetime access for learners
Personalized attention
- Support from course creators
- Individual feedback on all assignments
Mentorship
- Access to mentors and peers in the field
- Career-building events with experts
Frequently Asked Questions
Who will benefit most from this program?
This program is designed for executives, brand leaders, and sustainability professionals at companies selling on Amazon who want to:
- Increase product visibility and sales through sustainability certifications
- Obtain the Climate Pledge Friendly (CPF) badge on Amazon
- Navigate certification processes and compliance with confidence
- Strengthen their company’s sustainability strategy and governance
Can I get reimbursed for the course by my organization?
Many organizations have learning and professional development budgets for their employees. We encourage you to check with your company about reimbursement.
- ✅ Terra.do will provide an invoice, certificate, and any required documentation to support your request.
- ✅ If your company approves, we can also arrange for direct company payment instead of reimbursement.
How long is the program? Will it fit my schedule?
The course runs for 8 weeks, with a mix of asynchronous learning and weekly live expert sessions.
- Self-paced learning modules available 24/7 on the Terra.do platform
- Live sessions (case studies, expert panels, and office hours) recorded for flexible access
- Engage with peers and experts through a dedicated cohort Slack channel
We encourage live participation, but all sessions will be recorded for later viewing.
Are you going to run more cohorts?
Yes! Due to strong demand, we anticipate running additional cohorts in the future. If you’re unable to join this one, sign up for updates on future sessions.
Do you provide scholarships or discounts?
This program is already being offered at a discount due to sponsorship from Amazon. In addition:
- We offer installment-based payment options (pay in 3 parts) to make it more manageable.
- For organizational sponsorships or group enrollments, contact us to explore potential discounts and funding options.
How can I get in touch if I have questions?
If you have a question that isn’t covered in the FAQ, please email us at courses@terra.do.
🚀 Join us and take your sustainability leadership to the next level!