How do we make climate action resonate with the public?

Sarah Lazarovic, VP of Communications & Creative Strategy at Rewiring America, has spent her career blending storytelling, behavioral science, and creative strategy to drive climate engagement.

From launching Talk Climate to Me, a climate education initiative for thousands of women, to using comics, essays, and visual storytelling to demystify sustainability, Sarah has mastered the art of making climate messaging both compelling and actionable.

In this session, she’ll share insights on how communication shapes climate policy, advocacy, and behavior change, and how we can all become better climate storytellers.