About the event
What does it take to make people actually care about climate and act on it?
In this session, three Terra.do doers working at the intersection of marketing and climate will share how they're navigating one of the field's most critical challenges: communicating urgency without alarm, building brand trust without greenwashing, and turning online communities into real-world momentum.
Whether you're pivoting into climate communications, building a sustainability brand, or trying to reach new audiences with your climate work, this conversation will give you practical frameworks and honest insight from people who are doing it every day.
What We'll Cover:
🔬Communicating complex science simply - Making climate research accessible and engaging, without losing accuracy or urgency.
🌿 Green branding without greenwashing - How to build authentic trust, signal credibility, and avoid the transparency traps that erode brand equity.
📣 Digital & community campaigns Using social media and community channels to drive meaningful climate action - not just engagement metrics.
Meet the Speakers:
- Bodhi Debnath Founder @ Project 3rd Rock · Advisor & Head of Growth @ Terra.do
- Michaela Milenovska Marketing Consultant @ BC Hydro
- Kellan Hannah Fractional CMO
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