What does it take to make people actually care about climate and act on it?

​In this session, three Terra.do doers working at the intersection of marketing and climate will share how they're navigating one of the field's most critical challenges: communicating urgency without alarm, building brand trust without greenwashing, and turning online communities into real-world momentum.

​Whether you're pivoting into climate communications, building a sustainability brand, or trying to reach new audiences with your climate work, this conversation will give you practical frameworks and honest insight from people who are doing it every day.

What We'll Cover:

​🔬Communicating complex science simply - Making climate research accessible and engaging, without losing accuracy or urgency.

​🌿 Green branding without greenwashing - How to build authentic trust, signal credibility, and avoid the transparency traps that erode brand equity.

📣 Digital & community campaigns Using social media and community channels to drive meaningful climate action - not just engagement metrics.

Meet the Speakers:

• ​Bodhi Debnath Founder @ Project 3rd Rock · Advisor & Head of Growth @ Terra.do
• ​Michaela Milenovska Marketing Consultant @ BC Hydro
• ​Kellan Hannah Fractional CMO

Audrey Duet, Head of Data and AI innovation for the Centre for AI Excellence at WEF, has spent over two decades making complex technology work for real people, at scale. For the past 15 years, she has led AI product innovation in the Silicon Valley startup ecosystem, turning powerful technologies into tools businesses and communities can use.

Along the way, one question kept growing louder: how do we ensure the technologies we build actually serve the future we want to live in? 

In this session, she traces the path that took her from AI startup to global climate stages, including a pivotal turn through Terra.do.

She will share what she's seeing now at the intersection of AI, sustainability, and human potential, and how AI is reshaping climate solutions, and why human judgment and systems thinking matter more than ever.

Part personal journey, part reflection from the field, this conversation is for anyone exploring how their skills, especially in technology, can contribute to building a more sustainable future.

The host for the session is Jason Curtis, the Course Creator for the Software for Climate course. More details on the course can be found here.

​In this session, three Terra.do doers working at the intersection of product, technology, and climate will share how they're navigating one of the field’s toughest challenges: turning complex climate problems into products that create real-world impact.

​They’ll discuss how they balance scientific rigor with user needs, prioritize impact in product roadmaps, and build solutions that work across messy systems like energy, mobility, and supply chains.

​Whether you're pivoting into climate product roles, building climate tech, or trying to embed sustainability into existing products, this conversation will give you practical frameworks and honest insight from people who are doing it every day.

​What We'll Cover:​

• ​Building for Impact vs. Market Fit: How to prioritize climate outcomes while driving adoption
• ​Data-Driven Product Decisions: Leveraging climate data, KPIs, and user feedback
• ​Scaling Climate Solutions: From pilots to full deployment

​Meet the Speakers:

• ​Renee Davis - Fractional CPO and tech leader
• ​Kris Gjika - Product @ Exelon
• ​Alicia Wang - Product Manager at PVcase

​Join the conversation...

Smallholder farmers across Africa are facing growing climate volatility, rising risk, and changing development finance models. What does effective, scalable climate resilience look like now?

Join Emmet Murphy, a food security and climate leader with over 25 years of experience across Africa, the Caribbean, and the Middle East, for a practical conversation on adaptation at the last mile. Drawing on his leadership of large agricultural development and tech-enabled programs, Emmet shares lessons from deploying digital tools, AI-supported advisory systems, and drone technologies in smallholder farming contexts.

This session explores how climate change is reshaping agricultural risk, the role of inclusive innovation and local knowledge, and where digital solutions are strengthening resilience today through real-world insights from Rwanda, Nigeria, Haiti, and beyond. 

Whether you’re focused on agriculture, climate adaptation, technology, or rural livelihoods, this session will unpack actionable pathways for building climate-smart, digitally inclusive agricultural systems at scale.

What does it really take to build companies - and ecosystems that endure beyond hype cycles and funding booms?

In this candid and wide-ranging conversation, Anshuman Bapna (Founder, Terra.do) and Sandeep Singhal (Senior Advisor & Investment Committee Member, Avaana Capital) explore what it means to bet on what truly matters, especially in the defining decade for climate action.

​Bringing together the perspectives of a serial entrepreneur building the talent infrastructure for the climate economy and a veteran venture capitalist deploying capital into India’s sustainability transition, this dialogue will unpack the intersection of entrepreneurship, capital, and long-term impact. 

​From lessons learned across multiple market cycles to the realities of scaling climate-first businesses in emerging markets, they’ll reflect on what founders and funders must do differently now and why the next wave of entrepreneurship may be more mission-driven, more capital-efficient, and more system-aware than the last.

​Expect an honest discussion on navigating risk, building conviction in uncertain markets, aligning profit with purpose, and creating institutions that outlast individual leaders. 

​For anyone thinking about starting, backing, or working in climate, this conversation offers both strategic insight and personal perspective on how to build for the long haul.