Redesign the Business Model of Fundraising

Direct Dialogue Initiatives India Pvt. Ltd. seeks a consultant to redesign their fundraising business model in Bengaluru. The role involves analyzing market trends, engaging stakeholders, and developing a viable business model with an implementation roadmap. Key deliverables include an assessment report, a proposed business model, and a final presentation. The consultant should have experience in fundraising, donor behavior, and financial sustainability.
Background

Direct Dialogue Initiatives India aims to provide ethical fundraising and public engagement services to civil society organisations in the development sector. We strive to support environment and social justice organisations by engaging citizens in direct dialogue on issues that affect them.

To achieve this, we aim to provide a wide range of services in the areas of donor enrollment, retention, mobilisation and marketing. Our key focus is to raise both one-off and recurring donations from individuals across the country for environmental and social justice causes.

Greenpeace India has been in operation since 2002. From the beginning individual financial donors have been integral to Greenpeace ways of working and campaigning. Its operation is almost entirely supported by donors contributing on a monthly basis. We also have some major donors. Because of various market changes some of the traditional forms of fundraising especially with individual donors are not viable and we need to be creative and priortise important KPI’s in our new approach.

We plan to restart a new donor enrollment program that is focused on enrolling donors who align with GP campaigns and commit to stay the course for long term and secondly to focus on major donors.

Greenpeace is an independent campaigning organisation that doesn’t take support from corporations or government bodies, we use peaceful, creative confrontation to expose global environmental problems, and develop solutions for a green and peaceful future. It is very important for us that our fundraising plans are in alignment with our values.

Scope of Work

The selected consultant will be expected to:

● Analyze market trends, best practices, and innovative approaches in the fundraising sector.

● Engage with key stakeholders to understand organizational goals, donor expectations, and operational constraints.

● Develop a new business model that ensures financial viability, diversification of income streams, and cost efficiency.

● Provide a clear implementation roadmap with short-, medium-, and long-term strategies.

● Recommend structural and operational adjustments required for successful execution.

● Provide a new Organogram for the fundraising operation, with a cap of 30 inhouse employees.

Deliverables

● A detailed assessment report outlining key challenges and opportunities.

● A proposed business model with financial projections and risk analysis.

● An actionable implementation plan with timelines and key performance indicators.

● A final presentation to senior leadership and relevant stakeholders.

Timeline:

Draft deliverables shall be shared with DDII-CEO by 6th April 2025 for review and feedback, and the final deliverable shall be submitted by 30th April 2025.

Qualifications & Experience

We are looking for a consultant or consulting firm with:

● Proven experience in business model development, particularly in the fundraising sector.

● Strong understanding of donor behaviors, fundraising trends, and digital transformation.

● Expertise in financial sustainability, cost optimization, and operational restructuring.

● Excellent stakeholder engagement and change management skills.

● A track record of successful implementation of similar projects.

Proposal Requirements

Interested consultants should submit a proposal that includes:

● A brief company/individual profile, including relevant experience and qualifications.

● A proposed methodology and approach for the project.

● A detailed work plan and timeline.

● Budget estimate, including professional fees and any other associated costs.

● References from previous similar projects.

Submission Details

● Deadline for proposal submission: 9th March 2025

● Proposals should be sent to: hddii@directdialogueinitiatives.com

● For any inquiries, please contact: Nelofer Zehra: nzehra@directdialogueinitiatives.com

We look forward to receiving your proposals and working together to build a stronger, more sustainable future for our organization.