Digital Marketing Manager

More than 6 months ago

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Job Description

Digital Marketing Manager

Wattcost is an exciting, rapidly growing technology start-up based in Sydney, Australia. Our internationally awarded product unlocks the potential of real-time home intelligence to help consumers save money, protect their family and the environment. You will be responsible for the development, implementation and delivery of digital marketing strategies and social media campaigns for our first consumer product.

This is a fantastic opportunity for a smart, analytical, creative and passionate individual with 2-5 years of experience in digital marketing/growth hacking at a tech startup, digital media company or similar. You will join a growing team and gain exposure to a unique environment working in the consumer technology, digital energy and sustainability spaces. You'll enjoy operating in a highly efficient agile environment using the latest online tools alongside a team of autonomous individuals that have strongly aligned beliefs and laser focused goals.

Who you should be:

You should have a strong work ethic and entrepreneurial spirit – Wattcost is growing quickly, with each team member given significant responsibility and autonomy. This will mean hard work, but will also mean much room for innovation in marketing unique products and create room for significant personal and career growth. You should have the ability to work, learn and develop ideas on your own, taking ownership of your area.

We check our dashboards first thing in the morning, and sometimes (always) when we wake up in the middle of the night. We're looking for someone who is just as obsessed as we are with data, and goes even deeper into the data than we can. You should be able to perform cohort analyses broken down by region, referral source, track churn and CLV regularly, and use data to drive your decisions.

To be successful in this role:

  • You have a Bachelor's Degree in Business, Marketing, Math, or a similar field
  • You are passionate about digital marketing and growth hacking
  • Your friend is Google Analytics and you are a friend to it
  • You are a gun at Facebook ads & pixels, Adwords, retargeting, A/B testing, etc
  • You have email marketing automation experience (Autopilot, MailChimp, Referral programs)
  • You have outstanding communication skills and enthusiasm for building communities
  • You speak MTLA (Marketing Three Letter Acronyms): CPC, PPC, CPM, CPA, CLV, etc
  • You have some knowledge of affiliate marketing (a lot is even better)
  • You have strong numerical skills and high attention to detail - written and visual
  • You are creative problem solver, professional, honest and a good team player


  • Be a part of building a global product and global brand that really matters

  • Gain experience at a startup, building the marketing strategy from scratch

  • Work with experienced entrepreneurs creating revolutionary new technologies

  • New office centrally located in the Sydney Startup Hub above Wynyard station



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Sector: Energy

About this company

Founders:David Soutar, Demetrious Harrington, Tell Mueller-Pettenpohl

Founded date:2015

Revenue:US$ < 1 million



With one intelligent device, Wattcost® transforms any household and its current appliances into the intelligent home of the future. Revolutionary Wattcost Beacon® meter-to-mobile technology, continuously measures home energy use, more

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